Developing Marketing Strategy for Tesco: Segmentation, Targeting and Positioning

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................5
MAIN BODY ..................................................................................................................................5
Developing marketing strategy....................................................................................................5
Marketing Mix 4ps.......................................................................................................................6
Developing marketing strategy....................................................................................................6
Discussing the consumer driven strategy.....................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Executive Summary.
In this assessment it has discussion of the segmentation, targeting and positioning and
have explained its role in building marketing strategies. It also has recommendations that can
help organisation to work better and build marketing tactics that is beneficial for it. The
assessment have brief explanation on marketing mix 7ps and also it has the STP marketing
system in detail and how it will help Tesco in choosing the right strategy.