Comprehensive Analysis of TESCO: SWOT and Operational Impact Report

This report presents a comprehensive analysis of TESCO, a leading supermarket and retailer. It begins with a SWOT analysis, identifying the company's strengths (market leadership, private label products, customer service innovations), weaknesses (price wars, extra businesses), opportunities (online sales expansion, strategic alliances, digital media), and threats (competitors, employee turnover, product imitation). The report then delves into the operational impact analysis, examining marketing strategies, including digital strategies and innovation, and human resource management, including workforce diversification, training, and recruitment policies. The analysis highlights the importance of adapting to market changes and maintaining a strong brand image. The conclusion emphasizes the importance of identifying strengths, weaknesses, opportunities, and threats to sustain a competitive market position and effectively manage internal drivers for achieving organizational goals. The report includes references to relevant books and journals.

Swot analysis and Operational
impact analysis

Contents
PORTFOLIO PAPER-2...................................................................................................................3
SWOT analysis............................................................................................................................3
PORTFOLIO PAPER-3...................................................................................................................4
Operational Impact Analysis.......................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Books and Journals......................................................................................................................6

PORTFOLIO PAPER-2
SWOT analysis
SWOT is a self-analysation technique by which a company identify its own Strength,
Weaknesses, Opportunities and Threats. This technique helps an organisation to take decisions
which would help it to grow (Blythe and Martin, 2019).
SWOT analysis of TESCO
Strength
 TESCO is one of the largest
supermarket and retailer in the world. It
is no. 1 in UK with many competitors
who always try to emulate it.
 It is a private label which gives
products to customers at cheap rates
which are similar in quality with that of
brands which are famous and quote
high prices.
 It has introduced new method of
payments to enhance customer services
like: Pay+, PayQwig, etc., to minimise
the contact and give its customers quick
and easy way to make payments.
Weaknesses
 Competition in the market has lead into
the price war which have majorly
affected the profit margin of the
retailers.
 TESCO owns many other types of
services other that supermarket or retail
stores which are not generating much
profit and hence it should divest all the
extra businesses in which there is no
profit.
 TESCO was fined by the Fraud office
in UK in 2014 for overrating its profit.
This whole incident has impacted the
company very negatively and has also
harmed its reputation in the market
(Clark, Fine and Scheuer, 2017).
Opportunities
 TESCO should aim at increasing its
sales online. Currently they have only
groceries that are being delivered to its
customers online. Increasing the variety
and choices of the product would
increase the customer base and help it
Threats
 TESCO have competitors who are
selling their products at very less price
and giving discounts to the customers
which are affecting the sales of the
company.
 There are many work opportunities

earn more profit.
 TESCO should plan alliances with
other companies or tie- ups with
smaller chains to explore more
opportunities. This will be helpful for
the company to attract more customers.
 The company should focus on
expanding the use of digital media to
expand its reach to larger market and
more customers (Dominici, 2017).
available to the employees in the
market other than at TESCO. This puts
pressure on TESCO to raise salary or
wages of its employees.
 There are many competitors in the
market who copy the designs and
products. So, constant change and
innovations in the designs, product, etc.
are necessary.
PORTFOLIO PAPER-3
Operational Impact Analysis
TESCO mainly comprises of various factors that deals with the companies’ production and
market value. It comprises of various departments like finance, marketing, human resource (HR),
Production and many more:
 Marketing: It refers to the ways and techniques being used by the company in order tom
promote their products and to give the best services they may comply with the various
sources through which they deliver their products at profitable range. There may be used
certain innovations and techniques to improve marketing of products like advertisement,
promotions, some eye-catching offers and so on (Fatricia, 2017).
Impact
 Change in digitalisation strategy- TESCO should increase their sales by their varies
modes and using various digital tools rather than traditional tools they may make their
websites more impactful and should start a wider range of online delivery of products and
there easy delivery.
 Innovation in ideas- There is rapid competition in the markets in that note it is very
important for TESCO to maintain its brand image as a leading company and for that it
has to come with innovative ideas which attracts the customers to buy the products
(Ingham and Ulrich, 2016).

 Maintain its leading status- TESCO is a leading brand and to stay on that same
opposition they have follow highly efficient strategies and tries to amend their work with
all the feedbacks they get from the customers
Human Resource- It is an important department which deal with hiring, training, recruiting
of various employee. This is the most important department as through which all the employees
are trained to work in an efficient way. The HR department of TESCO keeps check that all their
employees are properly trained and motivated (Lakatos and Arsenopoulos, 2019).
Impact
 Diversified nature of workforce- As TESCO is a leading company and has globalised
market so they have to maintain their position by diversifying their work in various areas
and fields.
 Training and development- TESCO has a wider image all over the world so they may
give proper training and development to their employees there may be made various
sessions to train the new employees so as to boost their confidence and to get some
benefits in the market (Phadermrod, Crowder and Wills, 2019).
 Recruitment and Selection polices- There recruitment process should always be flexible
and strong as TESCO has to deal globally so they need a strong team for that and in order
to gain maximum capital in the market they should recruit the team which is confident
strong and is able to deal with all kind of customers and also may give innovative ideas to
maintain its legal image.
CONCLUSION
It has been concluded from the above report that every organisation can sustain into
competitive market when it successfully identifies its own strengths and weaknesses along with
market opportunities and threats so that it can be managed and utilised in profitable way through
taking a better action plan. It also requires for management to understand the impact of internal
drivers on different business functions so that contribution received from them towards
organisational goals and objectives can be maintained.

REFERENCES
Books and Journals
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
Clark, M., Fine, M.B. and Scheuer, C.L., 2017. Relationship quality in higher education
marketing: the role of social media engagement. Journal of Marketing for Higher
Education, 27(1), pp.40-58.
Dominici, G., 2017. Systems Thinking Research in the Twenty-First Century: A SWOT
Analysis. International Journal of Systems and Society (IJSS), 4(1), pp.10-18.
Fatricia, R.S., 2017. STRATEGIC ANALYSIS OF TESCO SUPERMARKET. Jurnal
Manajemen Terapan dan Keuangan, 6(2), pp.69-86.
Ingham, J. and Ulrich, D., 2016. Building better HR departments. Strategic HR Review.
Kryscynski, D., Reeves, C., Stice‐Lusvardi, R., Ulrich, M. and Russell, G., 2018. Analytical
abilities and the performance of HR professionals. Human Resource Management, 57(3),
pp.715-738.
Lakatos, E. and Arsenopoulos, A., 2019. Investigating EU financial instruments to tackle energy
poverty in households: A SWOT analysis. Energy Sources, Part B: Economics, Planning,
and Policy, 14(6), pp.235-253.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, pp.194-203.