Tesco Performance Evaluation: Trends, SWOT, and Recommendations

This presentation offers a comprehensive performance evaluation of Tesco, a major player in the supermarket sector. It begins with an introduction to performance evaluation and its significance in enhancing employee abilities and attracting customers. The presentation then explores current trends in the supermarket industry, such as in-store pop-ups and product discovery aids, before delving into Tesco's performance since October 2015 and its current standing. A detailed SWOT analysis is provided, identifying Tesco's strengths, weaknesses, opportunities, and threats. The presentation also outlines growth opportunities and recommendations for Tesco, emphasizing market expansion and financial strategies. The conclusion reiterates the importance of performance evaluation and the application of market trends and SWOT analysis for achieving high profitability. References to relevant academic sources are included.

Performance evaluation
of Tesco

Table of content
 Introduction
 Current trends in supermarket sector
 Tesco performance since October 2015
 Current performance of Tesco
 SWOT analysis of Tesco
 GROWTH Opportunities & Recommendations
 Conclusion
 References

INTRODUCTION
 Performance evaluation is one of the major sources to enhance the
ability of the employees so that they can attract the large base of
customers for gaining the higher profits and revenues. This
presentation includes recent trends in supermarket sector, Current
performance of Tesco and since 2015, growth opportunities, SWOT
analysis that helps in generating the high profits and sales.

Current trends in the supermarket
sector
 In supermarket sector there are several trends that companies can
follow which can be shown below in context of Tesco:
 In store pop ups
 Aiding product discovery

Tesco performance since October
2015
 Since 2015, the performance of the Tesco is to be moderate where
they can ensure that the goals and objectives of the organization
can be meeting successfully. It is one of the strategic tools for the
organization which is helpful to satisfying the employees and also
the business enterprises as a whole.

Current performance of Tesco
 Currently Tesco have the world class performance management
system in their working place. In this employees are encompasses
to process the organization strategic goal, individual and groups so
that high profitable results can be enjoyed. It is indulges in the
HRM function that helps in managing to develops the future
growth strategy.

SWOT analysis of Tesco
 It refers to that aspects which is useful to acknowledging the
internal strength and weaknesses and examine the external
opportunities and threats of the Tesco so that high revenues can be
generated by the organization in their long term survival.

STRENGTHS
 Strength- The major strength of Tesco is their growth and their
best financial condition due to which they can highly focus on
investing for gaining the profits and revenues.

WEEKNESSES
 Weaknesses- The major weaknesses of Tesco are the shortage of
the products due to which customers are switching the brand and it
will reduce the profitability of the organization.

OPPORTUNITIES
 Opportunities – The Tesco opportunity is to enhance their market
via online platform so that more and more customers are to be
attracted in a small period of time and it will helpful in gaining the
competitive advantage within the marketplace.

THREATS
 Threats – in Tesco there are several competitors are to be present
within the market that are Waitrose, Morrisons etc. as these firms
are also selling the same type of offerings to their buyers which
will reduce the profit margin of the firm.

GROWTH Opportunities &
Recommendations
 The growth opportunities of Tesco are based on growing the market
within the new area so that more new customers are to be attracted so
that high profitable results can be enjoyed. In this company need to
invest more financial resources and it is recommended that that they can
adopts the bank loan as it is highly secured and effective for gaining the
market share of the organization and also their longer survival.

Conclusion
 From the above analysis it is concluded that performance evaluation is
prominent within the organization as it helps in adopting the current
trends that can be present within the marketplace for attracting the
large base of customers. It also includes the SWOT analysis that helps
in examine the internal strength and weaknesses and also the external
opportunities and threats so that high profitable results can be enjoyed.

References
 Jakhar, S.K., 2015. Performance evaluation and a flow allocation decision model for a
sustainable supply chain of an apparel industry. Journal of Cleaner Production. 87. pp.391-
413.
 Goyal, V. and Mishra, P., 2016. A framework for performance evaluation of channel
partners in distribution relationships. International Journal of Productivity and
Performance Management.
 HU, J.N., ZHANG, J. and DENG, H., 2017. Establishment of Performance Evaluation
Index System of Railway Transport Enterprises based on Balanced Score Card. Railway
Transport and Economy. (2). p.14.

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