Promotional Marketing Mix of Tesco - Introduction to Business Studies

IN\ TRODUCTION TO BUSINESS STUDIES
CW1
The concept of marketing denotes to
a process that is being applied to promote
or advertise business products and
services through which a company
will earn revenues (Mintz and et. al.,
2021). The present poster comprises of a
discussion upon one element of
marketing mix that is promotion in
relation to the company Tesco.
The promotional mix is concerned with the major requirements which a company has to focus
while advertising its product or service this includes a mode of promotion, time and duration of
promotion, target customers reach and many other aspects. The promotional mix in relation to
the product of Tesco is mentioned further:
Introduction Promotional marketing mix
Conclusion
From the above report it can be concluded
that the promotional mix element is
verymuch crucial as this helps in attracting
large customer segment and impacts
upon the company’s sales too.