Global Strategic Management Individual Report

Global Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examine the business and corporate strategies used by the CEO which has brought about
positive contribution to the organisation?...................................................................................3
Undertake external and internal environment analysis ..............................................................4
Describe the strategic tools/ techniques / models used by the CEO of Tesco ...........................6
Examine how the CEO of Tesco created, developed and designed strategic planning for Tesco
.....................................................................................................................................................7
Critically analyse and evaluate the different contemporary strategic issues in strategy, clearly
synthesising between the different levels of strategy used by the CEO of Tesco.......................9
Literature review ......................................................................................................................10
Recommendation .....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global strategic management is the process by which an organization is able to enhance
its various process in relation to global market scenario. In these aspects all kinds of perspective
which is required by an organization is developed. Scope of the perspective is wider as it makes
direct impact upon organizations growth done in more effective way. Nature is dynamic which
makes organizations various perspective improved with marketing style. In this report various
kinds of strategies has been explained with various perspectives of business organizations. Then
in then end evaluation is done over these aspect.
MAIN BODY
Examine the business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation?
Business strategy are those strategy which has been used in order to take decisions and
perform actions which has helped in making goals and objectives achieved by an organization
which makes competitive position to be achieved(Pati and Bandyopadhyay, 2017). These
strategies acts as roadmap of success for an organization like TESCO. Further, the strategies has
been explained in relation to TESCO as follows:
Cost leadership:
These are those kinds of strategies which is used by an organization in order to increase
efficiency over reduction of product costs that helps in balancing industry in relation over
competitors existing within market. In this strategy low price is charged over products which
leads upon capturing market in more effective manner. The CEO of TESCO with the help of cost
leadership is able to achieve higher profit by gaining more in terms of sales. It increases market
stability for an organization like TESCO.
Differentiation:
This strategy is based upon providing product and services with an innovative attributes
in relation to competitors. Further, the main focus through the strategy is based upon uniqueness
which has been brought into ideas to sell products. Tesco applies these strategies only when
proper market analysis is done. Also it helps TESCO by creating brand image and customers
loyalty.
Focused differentiation:

Under the strategy specific and small group of customers are targetted with various products
which helps in making demands of customers satisfied. Through this price fluctuation is created
as per the segments of market which helps in capturing market in more effective manner.
TESCO with the help for the strategy built customers loyalty towards the organization it helps in
making sustainability developed within the growth of organization.
Focused low-cost:
A focused low-cost business strategy is very similar to a focused strategy – one that
focuses on a small niche of customers but with one small difference. This strategy can be
effective for TESCO when there’s competition but competitors are not strong or if a small or
specific segment of customers are capable of creating a remarkable difference in the revenues.
Integrated low-cost differentiation:
An integrated low-cost/differentiation strategy is where a business has differentiated
products that are offered at a lower cost(Oyewo, Vo and Akinsanmi, 2021). This new hybrid
business strategy could be on it’s way to becoming increasingly popular as global competition
increases. It helps an organization like TESCO make growth of organization possible within the
market by providing positive approach towards market conditions.
Undertake external and internal environment analysis
External analysis is based upon different factors like political, economical, social,
technological, environmental and legal. These factors have drastic impact upon organizations
growth and stability within an organization. The first factor is political which is related to
policies formed by government that impacts organizations working. Organization like TESCO is
impacted through this in a way that if tax increases then product price increases making sales of
the organization reduced making market loose its value. Under economic factors various kinds of
economic perspectives like unemployment, import and export rate, inflation and deflation rate
has been covered. The factor impacts TESCO as import rate increases then demand for product
decreases making supply chain to be impacted within organization like TESCO. Another factor
is social that is related to trends, taste and culture within country. It impacts TESCO in a way
that if the organization is not able to develop products as per the needs of customers then
customers base for the organization is lost which directly impacts organizations product selling
capacity resulting in making manufacturing and production ability decreased for the organization