Tesco's Strategies and Decision Making Process: A Case Study

Report writing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Origin of company.......................................................................................................................1
Strategies used by companies......................................................................................................2
Strategies that failed for Tesco....................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
An organisation strategy refers to long term plan which allocates how a business plans to
utilise it available resources in order to support enterprise activities. It assists the management as
guidance to achieve organisation goal by effective working as well as increasing overall
productivity. The managers used these strategies by making effective decisions regarding
structure, cultures, methods used in production functions as well as various policies for working
of employees. These decisions helps them to meet their objectives as well as provide base to
develop effective developing plan for next year (Lim, 2021). To define various strategies and
decision making processes which helps the company to achieve success the selected organisation
is Tesco, which is a British multinational retail grocery corporations. It was established in 1919
by Jack Cohen to offers various grocery and home product to people in UK.
This report covers a timeline exploring the strategy, decision making as well as assess the
relative success or failure.
MAIN BODY
Origin of company
Tesco is one of the leading groceries and merchandise retailer headquartered in England.
It has stores in around five countries of Europe and have a market share of around 30%. Tesco
was established in 1919 as a group of market stalls and by 1939, the owner had around 100
Tesco stores over country. The company expand its operations in early 1990s by starting
operations in 11 other countries of World (Tesco, 2022). In early 1960s, Tesco diversified its
area of operations to retailing of books, apparels, electronics, toys etc. to increase its market
share. At time of 1990, Tesco repositioned company's image as downmarket to high volume low
cost retailer which tries to grab attention of wide range of people. In 1993, Tesco launched
“Tesco value” range to attract social groups by making low cost items.
In 1950, the firm saw growth in context to expansion of activities through acquisitions,
by then it had owned 800 stores. Tesco owners purchase various outlets like Williamson's shops,
200 harrow Stores outlets and victor value chain. The firm started to diversify its products range
in 1960s and includes households goods and clothings as well as opened its first petrol station
also. In 2001, Tesco started internet grocery retailing in US and procure 13 HIT market in
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