Tesco's Strategy in International Context Group Presentation

SG6010 Strategy and
design in an international
context Group
presentation

TABLE OF CONTENT
 INTRODUCTION
 Defining Strategy In Different Prospective
 Explanation Of Current Strategy Of Supermarket
 Assessment Of Internal Environment Analysis Of Tesco
 Explaining how Br-exit and COVID have influence TESCO tactic
 Using overall analysis to justify what influences potential success of supermarket strategy
 Providing recommendations on how TESCO can adapt to Br-exit and COVID along with next steps for their strategy
 Including benefits and limitations of external analysis
 CONCLUSION
 REFERENCES

INTRODUCTION
 Supermarket is a self-service shop which offers values of variety of food, beverages
and household products which organizes into sections of various kind of stores
which are larger and has wider selection than any normal kind of store.
 In this project the chosen organization is Tesco which is UK largest retail
supermarket chain, it deals with all kinds of products.
 In this project the strategy of the supermarket retailer will be discussed chosen from
one of the four strategy of lenses.
 In this project the current strategy of the supermarket has been defined. This project
will provide explanation to the mission statement, values, corporate strategy and
annual reports which will look into the upcoming years.

DEFINING STRATEGY IN DIFFERENT
PROSPECTIVES
 Strategy can be explained from two different prospective which has been
chosen from the four strategic lenses.
Strategy as a Design :
 This prospective of strategy suggests that strategy develop can be said as
local process which forces the constraints in the organization for being
weighted carefully through analytic and evaluative techniques for the
establishments of the clear strategy of direction.
 It is the top to down approach of strategic decision-making which takes no
input from the management of being involved in the day to day operations.