SWOT Analysis of Tesco: Identifying Strengths, Weaknesses, Opportunities and Threats

Portfolio Paper 2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT analysis of Tesco........................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Tesco is a British multinational merchandise retailer founded in 1919 and headquartered in
Welwyn Garden City, United Kingdom. The report will cover a description of the organisation’s
strengths, weaknesses, opportunities and threats with the help of SWOT analysis.
MAIN BODY
It involves strategic management planning and technique which is used for helping a
organization to identify its strengths, weakness, opportunities and threats which are majorly
related to project planning and business competition. In context to company, Tesco aims to
examine its strengths and weakness through swot analysis and to explore more opportunities for
the company in order to pay attention to the threat that might affect its future operations (Hanafi,
and Kamari, 2018).
SWOT analysis of Tesco
SWOT analysis is an effective tool that it is used by organisations to identify their
strengths and weaknesses along with upcoming opportunities as well as threats( Tuten, 2019).
Strength: The company’s main strength is its brand image. The organization has won various
awards for its excellent customers service, retail and overall shopping experience and is
considered to be one of the profitable retail formats in the world. The company receives high
amount of research and development funds from government which it invests carefully that
makes Tesco among the leaders in its industry. The company holds strong financial performance
across grocery sector and is most favored by the governments where it operates.
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