SWOT Analysis and Marketing Mix for Tesco PLC

Marketing Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
SWOT Analysis of Tesco PLC:..................................................................................................1
STP(Segmentation, Targeting and Positioning)..........................................................................5
Marketing mix for Tesco ............................................................................................................6
Recommendations.......................................................................................................................7
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................10

INTRODUCTION
Businesses are evolving very rapidly with the growing technology and changing
customer trends. In retail industry customers demand and expectation from an organisation is
changing every second. This has increased the need of market research for an organisation in
order to stay alert and aware of new customer trends and market opportunities. In contemporary
business environment marketing is very essential in order to interact with the customers and to
increase brand recognition (Krasyuk and et. al., 2017). The present report is discussion on Tesco
Plc- a largest supermarket chain of UK that operates under the retail industry of UK. Tesco plc is
the British multinational grocery and general merchandise that is headquartered in the Welwyn
garden city, England. The company is the ninth largest retailer of the world in terms of revenue.
The report aims to discuss SWOT analysis of the chosen organisation and further STP is applied
to understand the market of Tesco plc. The report all contains the Marketing mix of the new
product of the Tesco and in the end the recommendations are provided on the basis of above
mentioned issues.
Main Body
SWOT Analysis of Tesco PLC:
Swot analysis is an essential tool that is used to plan strategically in the business to drive some
competitive advantage for the business. This tools helps in identifying the major strengths of the
business ,current weaknesses that effect the organisation ,Opportunities that are available to grab
and the threats that the company may have in the environment (GURL, 2017). Further this tool
is applied on Tesco PLC to asses the different factors and future potential of the organisation.
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(Source: What Is A SWOT Analysis: How To Do It For Social Media Marketing?)
2
Illustration 1: What Is A SWOT Analysis: How To Do It For Social Media
Marketing?