TESCO SWOT Analysis Report - Business Development Module Assignment

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of TESCO, a prominent retail company. The report begins with an introduction to TESCO, highlighting its position in the UK and global retail markets. The SWOT analysis examines TESCO's internal strengths, such as its extensive product range and established brand, alongside its weaknesses, such as potential vulnerabilities in the face of economic crises. The analysis then explores external opportunities, including market expansion and online shopping trends, and threats, such as competition and the impact of Brexit. The report also discusses TESCO’s strategic collaborations and customer-focused initiatives. The conclusion summarizes TESCO's potential for market growth and the importance of leveraging its strengths to capitalize on opportunities and mitigate threats, with references to relevant academic sources.

TESCO SWOT Analysis

TABLE OF CONTENTS
1. INTRODUCTION 1
2. SWOT Of TESCO 1
3.CONCLUSION 2
4. REFERENCES 3

INTRODUCTION
TESCO is retail company in supermarket range in UK which is second largest in the
world. It expands very fast only in few years. It has lots of groceries items, and products for
home purposes. In this report TESCO’s SWOT analysis is discussed. This gives the idea
about the company and how it expands faster and became leading brand in the world.
SWOT Analysis of TESCO in which discussion about their opportunities they possess in
taking lead in market.
Opportunities: TESCO open the Jack stores, which gives several types of discounts to
their customers and its growth is very faster in terms of expansion and motivates the
consumer to buy products. They have customer segment to grab and increase their market
share (Wood, Coe, and Wrigley, 2016).
Strategic collaborations with other brands so that they can achieve their targets and their
partnership helps them to build their brand value. They provide more offers to the people
so that people attracts towards their stores and shop from them.
Online shopping is in trend. People don’t want to waste their time in shopping and other
things like paying bills in lines, so TESCO provides online services to their consumers so
that they can shop directly and it provides home delivery services as well. It gives comfort
to the consumers.
TESCO is emerging to develop their market in developing countries and grab the market
share so that is gives the chance to take lead and earn profitability.
Threats: Brexit referendum as Britain is separated from the EU, so it threats in terms of
cost and deals. Big competitors in the market, they have compete which distribute the profit
share of the TESCO. Economic crises affect company sales (Gonen, and et.al., 2017).
CONCLUSION

In this way TESCO can grab the market as they have several opportunities. They can help
the company to develop by using their strengths. It leads to customer satisfaction and being
in trend.

REFERENCES
Wood, S., Coe, N. M. and Wrigley, N., 2016. Multi-scalar localization and capability
transference: exploring embeddedness in the Asian retail expansion of Tesco. Regional
Studies. 50(3). pp.475-495.
Gonen, N., and et.al., 2017. Normal levels of Sox9 expression in the developing mouse
testis depend on the TES/TESCO enhancer, but this does not act alone. PLoS
genetics. 13(1). p.e1006520.
Nguyen, L. T., and et.al., 2017. The effect of click & collect service in the context of retail
atmospherics on consumer buying behaviour in terms of repurchase intention: an
empirical study of Tesco UK. In 4th International Conference on Innovation in
Economics and Business. (Vol. 87, pp. 43-51).