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Evaluation of Websites Report for Tesco

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Added on  2023-06-17

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This report evaluates the website of Tesco based on principles of website navigation, information architecture, language used to build trust and persuade visitors to become customers. It also discusses how well the website is adapted to the needs of the specific target audience.

Evaluation of Websites Report for Tesco

   Added on 2023-06-17

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Evaluation of websites
report
Evaluation of Websites Report for Tesco_1
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1 How well each website is organised, according to principles of website navigation and
‘information architecture.............................................................................................................1
Task 2 How well each website is adapted to the needs of the specific target audience .............1
Task 3 How well the website uses language to build trust, persuade and ultimately turn
visitors into customers.................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
Evaluation of Websites Report for Tesco_2
INTRODUCTION
Website development is the work includes in developing a website for the networking sites.
These are design in order to promote the business organisation or build so that more customer
can get attract and reach out the business. It is the activity of developing and maintaining the
webpages, like web design, web programming, web publishing and database. The report Is based
on the tesco which is UK based company deals in supermarket(Sullivan and Amuchie, 2018).
The company provides services across many countries. The report will cover the how well the
website is organised and how informative it is for customers further it will include which
language used in the website.
MAIN BODY
Task 1 How well each website is organised, according to principles of website
navigation and ‘information architecture
The company use website so that it is easier to understand, it helps in making decision
of buying or not and many more(Valley, ). It consist a many principles that explains the
use of websites are as follow.
Choice principle – this principle suggest that the person gets many choices on
the single platform and day by day the number of competitors increasing day by
day. And this makes more hard for them to select and for making decision. Tesco
design their site as much as attractive and understandable for everyone so that it
can be find easily.
Disclosure principles – person can process more than once, but the
company can already predict that what is coming next. This principle suggest
that they only show they detail that are relevant and easy to understand by the
person. Tesco adapts the principle in developing the site as they want to feel
comfortable their users and new consumers.
Front door principle – everyone not comes from the web page, some of come
from the home page. On the site this would be that equal of finding the site
through search engine. Its easy to see the company site on the internet easily.
Focused navigation principle – These schemes should focused and free of
extraneous links. This provides a purpose by which the individual can refer to
1
Evaluation of Websites Report for Tesco_3

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