Tesla Cybertruck on track to launch summer

Running head: TESLA CYBERTRUCK EVENT LAUNCH
TESLA CYBERTRUCK EVENT LAUNCH
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Table of Contents
Introduction......................................................................................................................................2
Relevancy of event to marketing.....................................................................................................3
Reason for reporting........................................................................................................................3
Examination of elements of events..................................................................................................4
SWOT analysis................................................................................................................................4
STP..................................................................................................................................................5
Segmentation...............................................................................................................................5
Targeting......................................................................................................................................7
Position........................................................................................................................................7
Branding..........................................................................................................................................7
4Ps of marketing..............................................................................................................................8
Key players and related roles...........................................................................................................9
Why should the event be included in the text book.........................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
The event marketing can be essentially described as an experiential marketing of a brand,
a service or a product with the help of which an enterprise markets its services. The events take
the form of the promotional events. The event marketing involves direct interaction with the
representatives of the brand (Addis, Miniero and Soscia 2018) Hence, this report is primarily
focused on the concept and elements of event marketing. The event which has been chosen for
the analysis is the Tesla Cyber truck event which took place on 21st of November 2019. The
event took place to release the brand`s new car, the Tesla Cyber truck. The event took place in
Los Angeles.
Given below are some of the key aspects as well as the features of the event:
1. The event was held in Los Angeles on the 21st of November 2019.
2. The event was focused on launching the company`s all electric cyber truck
3. The demonstration of the car`s sturdiness was given during the event.
4. However, the truck`s armor glass broke down when the host smashed it to portray the
sturdiness of the product.
5. The event was attending by a large number of journalists and fans.
6. The cyber truck has been designed in a unique manner and with consideration to this, it
becomes rather effective to understand that, there were mixed reactions by the audience
of the event (Cbsnews.com 2019).
7. The launch was carried out by the CEO of Tesla, Elon Musk himself.

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Hence, this report will outline the key aspects of the events by making use of various
marketing theories and understand the application of the same in consideration with the
marketing concepts.
Relevancy of event to marketing
The event marketing is generally considered to be an effective part of the marketing and
with respect to this, it becomes very critical to include the events in the marketing texts. This
event which was carried out by Tesla acts as the key example of how a marketing event is
required to be carried out and provides a sufficient example of the manner in which the
enterprise would be required to engage in the domain of marketing in order to get an idea about
the products (Cbsnews.com 2019). The event marketing takes the form of a promotional activity
which is usually carried out by an enterprise in order to promote its goods and services in the
eyes of the different customers. Just like the mediums of marketing centering on the social
media, television marketing, radio and newspaper marketing, the event marketing is a
comprehensive format whereby the enterprises conduct a face to face interaction with journalists
and fans of the brand in order to create an interactive event (Cbsnews.com 2019).
Reason for reporting
The main reason with consideration to which the event is being conducted is to launch
the Tesla`s new cyber truck. Tesla as a brand has been largely successful in the past and in
consideration with this, it becomes extremely important for the enterprise to see to it that it will
be able to attain success in the long run. The American automotive energy company is based in
California (Cbsnews.com 2019). The company specialized in the electric car manufacturing
through solar panel manufacturing. The Tesla Cyber truck is an all-electric battery powered light