HRM Practices at Tesla: Employee Relations and Job Description

This report examines Tesla's Human Resource Management (HRM) practices, focusing on the job description for a Marketing Manager, the person specification required for the role, and the recruitment and selection process. It delves into Tesla's performance management and reward syste...Read More

Unit 3 HRM Practices Part 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Job description for the marketing manager.................................................................................3
Person specification.....................................................................................................................5
recruitment and selection process................................................................................................6
Performance management and the reward system of the Tesla...................................................7
The approach that organization uses for employees relation and engagement and the ways for
strengthening it............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
HR practices refers to functioning of the organisation for motivating the employees of
the company. The report discusses about job description for appointing the candidate at the place
of the marketing manager for expansion and growth of the business at the international market
(Form, and Form, 2021). It further provides for the person specification of the organization. The
role of the person specification for motivating the employees of the company and plans for
retaining the employees of the company.
MAIN BODY
Job description for the marketing manager
The Tesla wants to expand its business in all the country for increasing its revenue
generation. The company for this purpose is required to appoint various number of the marketing
managers for increasing the number of the customers and increasing the brand awareness of the
company. For this the below mentioned is the job description for appointing the applicants for
this job is as follows:
Tesla
Job Description for Marketing Manager
Post & Job Title
Marketing manager.
Qualification
 Bachelor's degree in marketing or business management.
 Master's degree in marketing or business management
Experience
 1-2 years
Location
 Somerset, England
Working hours
 Monday to Saturday- 40 hours per week
Reporting to
 executive director

Responsible for
 Marketing department
Salary
 Not disclosed
Working with
 Managing director and all the head of departments
Purpose of Job
 To identify the needs and requirement of the competitive market
 To make the strategies for attracting the customers
 To work as the marketing assistance and to develop and implement the plan for
increasing the revenue of the company.
 To analysis the market and other related information for the expansion
Major Skills
 Communication skills, time management skills, Analytical skills and Digital skills.
The above mentioned is the job description for the marketing manager and for attracting
those candidates who have the required skills as are mentioned in the description. The policy of
the Tesla is not to disclose the salary provided by the organisation as it is negotiable. The
company will disclose its salary offered to the candidates at the time of the interview. At the time
of the selection procedure. The company is searching for the candidates that have at least 1-2
years’ experience. As the companies prime purpose is to attract the talent towards the company
for accomplishing the goals and objectives.
Required skills
1. communication skills is the most basic skill that is required, as the marketing managers
foremost task is to influence the needs of the customers. To assign, guide and inspire the
employees of the company. Communication skills plays a significant role in the
marketing manager.
2. Time management skills for performing task in the organisation. Every person is required
to manage their time and other employees time as well, for increasing the effectiveness in
the organisation.

3. Analytical skills help marketing manager in analysing the marketing needs and
preferences of the customer. That is the basic requirement of every manager to work
effectively and efficiently.
4. Digital skills, a marketing manager must know the marketing trends of the competitive
environment for keeping themselves ahead of the competitors.
Person specification
The person specification is defined as the process of identifying the qualifications, skills,
experiences and knowledge of the individual that are required by them to perform the job duties,
and to fulfil the requirement of the roles and responsibilities of the person (MARY’S, 2021).
Below mentioned is the job specification for the marketing manager of the Tesla. It is as
described below:
Essential parameters Desirable parameters
Qualifications  Bachelor's in
commerce and masters
in marketing
background.
 Masters in English
from the renowned
university.
 Qualified from the
international university
Experience  Experience from the
same field.
 Effective experience in
handling the social
media for promoting
the products.
 Experience from one of
the known retailer.
 Specialization in the
digital marketing.
Communication skill  Effective
communication is
required for
maintaining the public
 Experience of
managing the crowd at
has gained by
managing the events.

relations.
 The skills that helps in
attracting the large
pool of the customers.
 Ability to understand
the taste and
preferences of the
customers.
Digital skills  Effective skills
operating the computer
such as MS world and
excel.
 Creativeness in making
plans that are cost
friendly.
 Know how to make
presentation and how
to represent it.
 Experience in the field
of marketing the
products through
online.
 Command in handling
the computer related
projects.
Analysation skill  Experience of
analysing the
marketing needs and
research techniques.
 Experience of solving
the issues coming in
research.
Recruitment and selection process

There two method of recruitment that a company may use these are internal and external
method. internal method refers to recruiting the individual from among the organisation (ELLIS,
2019). And external method refers to recruiting the individual from external environment. It is
recommended that the company should use external source for recruiting the individual as the
company will have new talent and that will help in increasing the productivity of the company.
the selection process refers to selecting the best and rejecting the rest. The company should
advertise its vacancy on the social media. After that it should conduct the interview in two stages
such as telephonic communication and the other is personal interview. The external sources may
sometimes be costly for the organization and also provide inappropriate information to the
company which may not be beneficial in order to recruit better candidates from the labour
markets.
Performance management and the reward system of the Tesla
Performance management act as the tool of the company for evaluating the work of the
employees and motivating them for working hard for the achievement of the goals and objectives
of the company (Antony, and George, 2018). Performance management is the tool that helps an
organization in managing the workflow of the company. The Tesla has changed its many
activities for motivating the employees. For this the company has started recognizing the
Methods
Recruitment
Selection
Internal External Online advertisement

importance of the employees' engagement with the customers. For providing more clarity about
this they have created Tesla 360 summary that has helped the Tesla in improvising the
employee’s overall performance. This includes the application of the Maslow Hierarchy of needs
that has helped the company in guiding the performance management. This strategy has
benefited the Tesla in bringing 70% employees participation for the achievement of the goals.
The company has also used the annual review approach for determining the requirement of
promotions, demotions and firing. So, that a capable candidate cannot be fired or demoted as it
will lead to the demotivation among the employees of the company. For example, the
organization may use advanced tools for managing the overall performance of the employees in
order to increase productivity of the organization. These tools have been resourceful for the
company in order to reduce the issues that may frequently arise between the employees and the
management.
Reward system.
The reward system refers to the procedure of appraising the employees for the
performance of their work. For inspiring the employees, Tesla provides discount on the
merchandize offered by the Tesla at the rate of the 30%. So talented candidates are attracted for
working in the company. For motivating the employees, the Tesla provides the free travelling,
healthcare facilities and entertainment to the employees of the company. For improving the work
of the employees Tesla provides learning and development programmes to its employees. For
example: The company for retaining its employees is rewarding the employees on the piece wage
system. It refers to giving the pay as per the work of the employees. For example, the
organization provides various benefits to the employees in order to improve their job experience.
A positive environment may be created in Tesla where the employees are rewarded on the basis
of their efforts towards the achievements of the business.
The approach that organization uses for employee’s relation and engagement and the ways for
strengthening it
Employees relation is defined as the relationship between the employer and employees for
promoting the effectiveness in the organization (Facchin, 2021). It helps in building the
environment in which workers feel good and motivated in working in the organization. The
effectiveness in the relation of the employees and employer will lead to the effective employees'

engagement in the firm. The employers are trying to engage the employees of the company in
every decision-making process. So that they feel that they are part of the organization and will
align their objective with that of the organizational goals. The team leader is encouraging the
member of the organization for performing the effective communication among team members.
As the effective communication has led to the clarity about the roles and responsibilities of the
employees and helps them in addressing the solution of their problems. This concept may
sometimes have a negative impact over the attitudes of the employees and it may affect their
concentration levels. A casual behaviour may be adopted by the employees which may not be
beneficial in order to improve their current performances.
It has helped the Tesla in analysing the expectations of the employees and taking steps
for meeting their expectations. Effective communication has led to reduction in the confusion
among the team members of the company. They have started recognizing the team efforts of the
individual and provides them with the suitable rewards so that effective employee and employer
relation is maintained. By arranging regular meetings for the betterment in the decision-making
process the company has enhanced the employees and employer relation in the organization. It
may also have a negative impact on the time management of the employees as these regular
meetings may be time taking and may require due consideration by the management in order top
experience efficient results.
Recommendations
By providing training for the development of the new skills the company can increase the
employees' engagement in the organization. This will help in retaining the employees for the
longer period. As this process helps in motivating the employees in working effectively and
efficiently. Various self-development courses may be offered by the organization to the
employees in order to enhance their crucial skills which may be beneficial for their personal and
professional development. These efforts of the organization can be helpful in reducing the
problems faced by the employees which may arise in working effectively towards the
organizational goals. Effective communication may be established by Tesla in order to provide a
healthy work environment to the staff. It may be beneficial in increasing their contribution
towards the organizational goals and reduce the possibility of conflicts between the staff and the
management.

CONCLUSION
The report concluded that for appointing the marketing manager for the Tesla. The
requirement for the job is the person is required to have communicating skills, marketing skills
and many more. The report further provides for the policies and strategies that Tesla uses for
retaining its employees in the organisation. The reward system adopted by it so that it can
encourage its employees for working with the effectiveness. The organization have been able to
improve its current performance with the help of the performance management frameworks and
the reward systems which are effective in their overall success. The positive approach of the
organization towards building better relations with the employees have been useful in enhancing
their motivation levels and developing their interest in the decision making of the company.

REFERENCES
Books and journals
Antony, S.P. and George, E.P., 2018. Understanding job and organizational attributes as signals
from recruitment advertisement. Journal of Indian Business Research. 13(1). pp.134-
153.
ELLIS, P., 2019. Recruitment: the role of the manager (2). Wounds UK. 15(3).
Facchin, M., 2021. Structural representations do not meet the job description
challenge. Synthese, 199(3). pp.5479-5508.
Form, A. and Form, E.M., 2021. Policy and Communications Officer Recruitment Pack. Policy.
MARY’S, N.M.S., 2021. Safer Recruitment Policy.
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