Tesla Management Consultancy Report: Global Strategy and Sustainability

Global Strategy
and
Sustainability
1

Table of Contents
INTRODUTION..............................................................................................................................3
MAINBODY....................................................................................................................................3
TASK – 1: Discussing external and internal environment of the organization..........................3
TASK – 2: Evaluating strategies in the global environment.......................................................8
TASK – 3: Analysing corporate strategy....................................................................................9
TASK – 4: Evaluating strategic purpose – Ethics and CSR.....................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
2

INTRODUTION
The concept of global strategy refers to the development of a strategy within an
organization that is oriented towards expansion of business operation in the global markets. The
primary purposes of developing a global strategy is to enhance the current sales of the business
relative to the world. In addition to this, the development of a global strategy also a business to
increase sales in the new markets and improve the brand image of the business in the global
market. Moreover, the concept of global strategy provides and organization with opportunities to
learn conceptually as well as experientially on how it can create value for its stakeholders
through more sustainable and equitable approach. The following report is based on Tesla which
is an American electric vehicle as well as clean energy company based in Austin, Texas. The
following report will evaluate the external and internal environment of the organization along
with an evaluation of strategies relative to global environment. Furthermore, the report will
analyses corporate strategy that can be utilized by the chosen business as well as evaluating its
strategic purpose.
MAINBODY
TASK – 1: Discussing external and internal environment of the organization.
Internal analysis:
In order to conduct internal analysis of Tesla SWOT can be utilized which is an effective
tool which will allow the business to identify its strengths and weakness along with its threats
and opportunities (Teoli, Sanvictores and An., 2019).. In addition to this, it will allow the
organization of Tesla to determine its internal operations and gapes within them as well as how it
can overcome them through its strengths. Given below is the SWOT analysis of Tesla:
Strength Weakness
 The organization has embraced the
aspect of innovation within their
organization which allows the company
to gain huge brand image. In addition
to this, the organisation is able to make
use of advance technology in order to
provide high quality and efficient
 The organization has a major weakness
that is related to its limited production
of products as in order to provide high
quality there is huge cost involves. This
huge cost impacts the Tesla's volume of
production.
3

products to its customers improving
their level of satisfaction.
 The organization has highly skilled as
well as talented employees within its
operations as it is know as a top
employee in the market. This allows the
business to ensure its workforce is
skilled and can overcome complex
situation in an efficient manner.
 The organisation encounters
complication within its manufacturing
and high standards of innovation
increasing the overall difficulty and risk
of mechanical failure and other
complications during production.
Opportunities Threats
 The global expansion is a vital
opportunity for the organization as
currently it only has presence in 35
countries. The expansion of the
business in other markets will allow the
organization to improve its sales and
enhance brand image.
 The organization can focus on
developing economic vehicles that
consist of less features in order to save
cost. This will help the business to
expand its customer base in a major
manner resulting in improved sales in
the market.
 The overall completion in the market
has increase as various automotive
organisation have oriented themselves
in development of greener products.
These companies are providing
products at cheaper prices which attract
more customers and negative impact
the sales of Tesla.
 The organization faces legal
complexities relative to its self-driving
vehicles which are not allowed in most
areas and consist of no proper
regulations. This leads to legal issues
and continues to threaten the growth of
the business.
External analysis:
In order to conduct the external analysis of Tesla PESTLE can be utilized which will also
the business to evaluate various factors in the external environment and how they influence the
operations of the organization (Alanzi., 2018). Through this analysis the organization will be
4