Micro Environment Analysis of Tesla Motors

Introduction to business

REPORT 1
Table of Contents
Introduction................................................................................................................................2
Micro Environment Analysis.....................................................................................................2
Opportunities for the company...............................................................................................2
Threats for the company.........................................................................................................3
Analysis of other factors........................................................................................................4
Customers...........................................................................................................................4
Suppliers.............................................................................................................................4
Competitors........................................................................................................................4
Shareholders.......................................................................................................................4
Regulators..........................................................................................................................5
Technology.........................................................................................................................5
Summary....................................................................................................................................5
References..................................................................................................................................6

REPORT 2
Introduction
The engineers Martin Eberhard and Marc Tarpenning founded the company Tesla Motors in
the year 2003. The entity is engaged in the manufacture of electric vehicles, and clean energy
generation and storage products (Tesla, 2018). The company is originally based at
California, having business operations around the globe. The environmental analysis of the
company refers to the overall evaluation of the external and internal factors that affect the
various business operations of the entity. A number of techniques have been prescribed over
the years that aid in the conduct of the environmental analysis of the entity.
The following report is aimed at investigating the microenvironment factors that impact the
business of the entity, as part of the environmental analysis of the company. The report will
explore the threats and opportunities faced by the entity as prescribed in the SWOT Analysis
technique. This would be in addition to the evaluation of the external environment factors
that play a key role in influencing the business. The report will also consider the elements of
the Porters Five Forces’ analysis, and finally conclude on the same.
Micro Environment Analysis
The micro environment analysis of an entity refers to the evaluation of the internal factors
that influence the decision making, performance and the overall strategies of the business
operations. The micro environment factors include the customers, suppliers, employees,
competitors, shareholders and the media.
One of the techniques to evaluate the internal factors governing a company, is SWOT
analysis that comprises the evaluation of strength and weaknesses of the entity. In addition,
the technique states that in order to evaluate the micro environment of the entity, it is also
essential to evaluate the opportunities and threats to the business.
The analysis of the opportunities and threats of the business of the Tesla Motors is presented
as follows.
Opportunities for the company
 One of the major opportunities for the company Tesla as in the industry of electric
cars is that the crude oil prices are consistently on the rise. As the crude oil prices are
consistently on the rise, the competitors would find it difficult to maintain the cost. In