Tesla Motors: Application of Concepts, Tools, and Techniques

Tesla Motors
The concepts, tools and techniques
System04129
7/5/2019

Tesla Motors: Application of the concepts, tools and techniques
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Strategic intent
Strategic intent outlines the organization’s vision, mission, goals, values and objectives that
deliver a sense of direction in strategic decision making for effective resource allocations.
Vision
To make the utmost persuasive car company of the 21st century, by transforming the world’s
conversion to electric vehicles. The strong brand image and concept of automation and artificial
intelligence helps Tesla to focus on vision and make able to construct real value.
Mission
Tesla’s mission announcement is to accelerate the world’s changeover to sustainable vehicles
and energy. Tesla meets its mission statement by pushing the organization for adopting new
technologies that rely on renewable energy for sustainable business (tesla.com, 2017).
Through tapping market opportunities for renewable energy, Tesla applied the concept of
mission statement.
Goals
Tesla goal is to spread awareness of potential Electric Vehicles among the citizens and especially
for those that are produced by Tesla Motors. Tesla meets its strategic goals by providing an
environmentally friendly car that deals with both driver and atmosphere safety (teslamotors,
2019). The techniques and concept applied by Tesla applied through concentrating on safety of
employee who indulged in manufacturing and multi-day training program. In addition, by
applying performance tracking system for employees also improves the goals achieving speed.
To examine the enhancing strategies, competitive advantage analysis, core competencies and
strategic choice in Tesla Motors the following tools, strategies are consider for studying internal
and external analysis.
Internal Analysis
The VIRO Framework
The VIRO tool helps in examine the organization’s internal resources and capabilities to
investigate whether the resources possess a sustained competitive advantage or not.

Tesla Motors: Application of the concepts, tools and techniques
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Valuable: Tesla’s products considered valuable as the products able to upturn the perceived
customer value and helps in solving the major complications for mortality. Tesla’s constantly
review the value of resources for effective utilization of resources. Tesla’s products help in
reducing dependence on fossil fuels through the construction of some valuable commodities. The
company’s renewable energy products evolve out as the mainstreams for its competitors with
special features of enhanced technology and affordability. The production of Model 3 in 2017,
which is a low valued and high-volume electric automobile, is the best example (teslamotors,
2019). In addition, Tesla’s resolve energy products demands to create challenges for the whole
sphere (Cosic, Shanks, & Maynard, 2015).
Rare: Tesla pertaining to its rarity with own patented technology and ongoing R&D. Through
manufacturing pioneering substitute energy products company able to stand in competitive
parity. Production in the world’s safest factory in Fremont, California also make Tesla Motors
product innovative and rare. For example, automotive sale and development services that include
cars and batteries as concentration on technology and energy innovation.
Costly to imitate: Tesla’s possess with its inimitable technology, business strategies, research
and development. In addition, Tesla achieved a great placing in alternative transport and energy
space through investing huge amount and hard work. Manufacturing of unique sets of energy
solutions, Power wall, Power pack and Solar Roof based on the company’s culture makes Tesla
able to achieve sustained competitive advantage, which is decidedly difficult for competitive
firms to replicate the existing stage of Tesla.
Organized to Capture Value: Tesla repeatedly tries to tapping its valuable potential resources
through the business strategies, strong leadership, and, values. Tesla products is Gigafactory 1
that is specially intended to diminish battery cell costs makes valuable rare and imitate resources
capable company to accomplish competitive advantage, by exploiting opportunities in the
alternating energy segment.