History of Tesla Motors

Running head: TESLA MOTORS
MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

2TESLA MOTORS
HISTORY OF TESTA MOTORS
Tesla Motors is a very well known name in the automobile industry. It is the first
American Motor company that made it public following Ford in the year 1956. Going back to the
history of this company on can see that it was funded by Martin Eberhard & Marc
Tarpenning who was influenced by the ideas of a famous engineer named Nikola Tesla. The
company kept on moving forward by following a proper market strategy, and this helped them
gain a proper competitive advantage in the market (www.tesla.com).
Elon Musk became the CEO of the company in the year 2004. He is one of the most
eminent persons in the industry. He developed a deep insight into computers right from the
young age of 10. He has a brilliant academic record and is a highly talented person to have taken
charge of Tesla. He studied at queen's university (Canada) & Upenn. He did his majors in
Economics & Physics. Elon Musk can also be termed as the founder of Tesla because he has
perfected the Roadster and also kept in mind the sustainable environmental aspect. He has not
only increased the sale of Roadster but also devised the eco-friendly technology and made them
run on lithium-ion batteries. Between the years 2004 to 2008, Elon Musk has brought many path
breaking changes and developments in Tesla Motors. Elon Musk has a huge role in making it
one of the most sought after companies in the automobile industry.
SWOT ANALYSIS
Strength
One of the major advantages is the usage of modern and scientific technology. Tesla
keeps on upgrading their resource base on a continuous basis (Vynakov et al., 10). Tesla enjoys