Tesla motors Introduction The primary objective of this report is to highlight and evaluate the functions and operations of Tesla motors which is popular brand in electric and automotive industry. Tesla motors is an energy and automotive company that specializes in electric car manufacturing (Tesla, 2018).The paper discusses that how environmental analysis is extremely important for every organization to stand out over the rivals. The study further emphasizes on the PESTLE analysis that is needed to identify and measure the opportunities and challenges of the market. Along with this, the paper provides a brief information about the porter five forces model and SWOT analysis. More detail of the task has been elucidated below. Backgrounds of Tesla motors Tesla Inc. is an American company which was incorporated in 2003 in Palo Alto California (Tesla, 2018). The company manufactures, develops, designs and sells energy storage systems, electric vehicles and solar energy products in the global market. There are two segments of the company including automotive and energy generation and storage. The automotive segment includes the development, manufacturing, design and sales of electric vehicles (Mangram, 2012). On the other hand, energy segment includes the installation, manufacture, design and sale of stationary energy storage products. Tesla builds energy storage products for commercial and home use. Tesla struggles with BMW, Honda, Toyota, Nissan, Ford, Mercedes, Samsung, and Lexus to be a leader in the automotive industry. The mission of the company is to accelerate the entire world’s transition to sustainable energy (Tesla, 2018). To generate global sustainable energy ecosystem, the company also manufactures a unique and dynamic set of energy solutions, Solar roof, powerwall, enabling homeowners, powerpack and businesses to manage and handle the renewable energy generation, consumption and storage (Rowland, 2018). Need and importance of environmental analysis Environmental analysis is an effective and unique strategic tool. It is a process to evaluate and identify the internal and external factors that may affect the company’s performance and productivity. Environmental analysis is needed to identify and measure the threats and challenges of the market. To identify and analyze the environmental scanning, it is significant to 2
Tesla motors measure and evaluate the business and how it may affect the environment business across the world. Environmental scanning may be defined as a process of identifying, analyzing, gathering and dispensing facts, and information for strategic and tactical purpose. According to Bass and Dalal-Clayton (2012), environmental analysis would help the organizations to evaluate and understand what is happening both outside and inside the company and to maximize the probabilities that the organizational policies and strategies developed would significantly reflect the company’s environment. The environmental analysis is needed to identify and measure the strength of the organizations that further helps in gaining competitive benefits in the global market. Thus, environmental analysis plays a major role in measuring strengths and weaknesses of the organizations effectively. A literature is given by Dixon (2013), environmental analysis helps to evaluate and measure the opportunities and threats in the market. Early recognition of threat and risk are always beneficial as it helps to diffuse off some threat. Proper and dynamic environmental analysis and scanning help to make optimum utilization of natural, scare human and capital resources. Systematic and effective analysis of business environment helps the companies to minimize wastage and make effective use of available resources without evaluating and analyzing the internal and external environment resources could not be utilized in a hassle free manner. Therivel and Paridario (2013), analyzed that effective and unique analysis of business environment helps the company to increase and enhance their strength, reduce the weaknesses, diffuse the risks and grab the ample of opportunities. This enables the organizations to grow and survive in the global market. Decision making is a tool of choosing the best alternative from among multiple available alternatives. An environmental analysis is extensively significant and dynamic method in understanding and decision making in all the circumstances of the business. The success and growth of the organizations depend upon on the unique and precise decision making capability. The analysis and study of environment enable the organization to choose best option for the growth and progress of the firm. In this way, environmental analysis plays a major role in boosting revenue and returns internationally. Without undertaking environmental analysis and scanning, the organization cannot build and improve a strategy and plan for the progress and growth of the business. 3
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Risk Analysis And Mitigation Plan Assignment PDFlg...
|11
|3337
|148
Strategic Resource Allocation and Planning - PDFlg...