Tesla Task Environment Competitive Factors

Running head: TESLA TASK ENVIRONMENT COMPETITIVE FACTORS
TESLA TASK ENVIRONMENT COMPETITIVE FACTORS
Name of the Student
Name of the University
Author Note

1TESLA TASK ENVIRONMENT COMPETITIVE FACTORS
Tesla operates mostly in the market environment of electric cars. The market is
dominated by the competitive factors that emerge from cars running on clean energy,
effectiveness of functional attributes of the cars and provision of low cost alternative vehicular
solutions. Tesla is operating in an environment where the competitive advantage of any
organization is determined through the most effective innovative solution that it provides to its
customers. The most important factors are battery performance, cost of maintenance, energy
usage and all round vehicle performance. However, tesla have other wide ranging businesses as
well that might not be related to automobiles but dependent on non-conventional energy sources.
Tesla is soon going to manufacture automobiles with battery costs of less than 100 dollars
per kWh annually (Tesla 2019). Most other competitors are not close to the mark. This is an
essential advantage for the company. General Motors is one of the indirect competitors of the
organization. The organization is one of the largest manufacturers of traditional automobiles. The
automobiles manufactured by GM currently provide better performance than the electric cars but
has much higher maintenance costs. This is an effective advantage that is gained by Tesla over
these indirect competitors. Tesla has come up with cheap engine solutions that would boost the
battery performance of its cars. Electric vehicles of Tesla are also much more cost efficient if the
fuel costs of GM vehicles are considered (GM Joins Tesla, Ford In Building EV Pickups 2019).
One of the direct competitors of the company are Chevrolet. One of the most important
electric cars of Chevrolet is the Bolt EV ("2019 Bolt EV Electric Car: An Affordable All-Electric
Car" 2019). The Tesla S 75D provides marginally better performance over the Bolt EV.
Additionally, the auto pilot facility is much better for Tesla. Competitive advantage is gained by
Tesla increasing number of charging stations across the globe (Foley 2016). Chevrolet and other
competitors do not have these many charging stations. The supercharger network of the