Personal Care Products - Desklib

THANK-YOU
PERSONAL CARE PRODUCTS

BRIEF BACKGROUND OF THE ORGANIZATION
• THANK YOU IS AN AUSTRALIAN SOCIAL ENTERPRISE WHICH
CONTRIBUTES 100% OF ITS EARNING TO CHARITY IN ORDER TO
ERADICATE WORLD POVERTY.
• EARLIER THE FIRM USED TO OFFER JUST WATER BUT CURRENTLY IT
OFFERS PERSONAL CARE RANGE, NAPPIES, GIFT SETS AND BABY CARE AS
WELL.
• THE FIRM IS PRESENT IN ALL MAJOR SUPERMARKETS IN AUSTRALIA AND
HAS SEPARATE OUTLETS AS WELL (THANKYOU.CO. ,2019).

INTRODUCTION OF THE GOODS
• THE CORE PRODUCTS OF THE FIRM COMPRISES OF WATER, PERSONAL
CARE, GIFT ITEMS AND THE BABY RANGE.
• ADDITIONALLY, THE FIRM, MAKES SURE THAT IT MAKES USE OF
ENVIRONMENTALLY FRIENDLY FORMULA WITH NATURAL PRODUCTS
WHICH WILL GO LONG WAY IN ENSURING THAT THE FIRM IS
SUCCESSFULLY ABLE TO PROVIDE PREMIUM ITEMS TO THE CUSTOMERS
AT CONSIDERABLY MODERATE PRICES (THANKYOU.CO. ,2019).

AN OVERVIEW OF INTERNAL AND EXTERNAL
ENVIRONMENT: PESTLE
•Thankyou is endorsed as a non-for-profit organisation by the ATO, and are therefore exempt from income tax
Political
•To distribute aid to developing countries, Thankyou depends on funding from consumers through product purchases.
Economical
•The company will need to implement changes in production, distribution and product disposal as criticism can be
received towards the company’s contribution to the degradation of natural systems (Chernev, 2018).
Social
•Thankyou incorporates philanthropic marketing, raising awareness of their cause through social media outlets such as
Youtube, Facebook, Instagram and Twitter.
Technological