Principles of Marketing and the 4Ps: Analyzing Market Strategies and Growth of Enterprises

COVER PAGE
ALEXANDRU NICOLAE
BNU: 22019494
GROUP J3
MG412-PRINCIPLES OF MARKETING
CW1-THE 4P/MARKETING MIX
TUTOR-UZAIR OMERDEEN
SUBMISSION DATE-NOVEMBER 2021

Executive Summary
The report illustrates the principles of marketing and the utilization of the marketing mix of
4Ps to analyze the market strategies of the enterprises. The target markets of the brands
have been listed down and how it enables them to increase their growth in the competitive
market. Furthermore, it lists down the Pricing and producing strategy of the enterprise.
Lastly, it discusses the promotional and distributional advances of the enterprise.

Table of Contents
Introduction............................................................................................................................. 4
Findings.................................................................................................................................... 5
Target Market.......................................................................................................................5
Product/Brand......................................................................................................................6
Price..................................................................................................................................... 7
Place..................................................................................................................................... 8
Promotion............................................................................................................................ 9
Conclusion and Recommendations........................................................................................10
References..............................................................................................................................11

Introduction
Marketing is a strategical procedure adopted by enterprises to determine the needs and
demands of the consumer market. Discussed below are the principles of marketing along
with the fundamental principle of the marketing mix i.e., the 4Ps. The marketing mix
consists of four factors the enterprise has to rightly recognize and conduct business
operations accordingly to enhance the growth and development of the organization
Haagen-Dazs is an ice cream brand headquartered in Minneapolis, Minnesota, United
States. The retail enterprise was established by Reuben and Rose Mattus in The Bronx, New
York, in the year 1960 (Haagen-Dazs, 2021). The company inaugurated its first company in
Brooklyn, New York on November 15, 1976, with just three varieties of flavours and has now
incorporated to be a globally successful brand.
Ben and Jerry's are a premium brand that manufactures ice creams, frozen yogurts, and
sorbet for its enterprise. Founded in the year 1978 the company is headquartered in South
Burlington, Vermont, the United States with about 615 enterprises all around the globe
(benjerry.co.uk. 2021). The company is well known for its rich taste and flavour and the
premium quality of its products.
Findings
Target Market
Targeting the market audiences is essential for every enterprise to enhance its sales and
brand image in the competitive market (Išoraitė, 2018). It gives rise to the growth of the
company contributing to an increase in the production and financial ratio of the enterprise.
The target market of Haagen-Dazs and Ben and Jerry’s are as follows: