The 4Ps Marketing Mix

THE 4PS MARKETING MIX

EXECUTIVE SUMMARY
The report is a brief analysis of marketing mix of the two companies, PlayStation 4 game
Console and Nintendo Switch Game Console. The market mix consist of 4 P’s which are price,
promotions, place and product which is discussed in the further report and how they are effecting
the functioning of the company world wide.

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................4
Marketing mix comparison......................................................................................................................4
Comparison of target markets..................................................................................................................7
Recommendation.....................................................................................................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9