The Dassler Brothers Shoe Factory

Running head: PRESENTATION TRANSCRIPT
Presentation Transcript
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PRESENTATION TRANSCRIPT1
Hello everyone, welcome to this meeting today. I, the CEO of Adidas is really happy
to work with you people. You are our asset and we don’t want to lose you in any way. I hope
you all are doing well and are enjoying working with us. However, today I am here to share
something about our company and the business. Actually, it is about strategic management of
our company. As you are well aware that we are presently holding 59th position among the
top most valuable brands in the world, having more than 92 innovative companies. We are
also holding the second position among the largest manufacturers of sportswear.
Our vision is to spread our message worldwide and you all know right what the
message is? It is “Impossible is nothing”. Our mission is to be the leading sports brand in the
world and we can only do so by planning strategically. You all must be knowing what
strategy actually means. It is a high level of plan that we use for attaining our goals. It is very
important in every field, be it in business or education or personal life, Growth and
development of any business depends to the ability of ours, how we identify and realise the
existing opportunities within our core markets. It is of no doubt that we are running
successfully since of emergence in the year 1924. We are one of the world’s market leaders.
Adidas today is regarded as the world’s most renowned brand for sports products. We were
primarily named as the Dassler Brothers Shoe Factory and today we actually lived up to our
tagline “impossible is nothing” while earning about 14.88 billion Euros. The founder of our
company is Adolf Dassler who established a shoe factory with his brother in the year 1924.
The brothers later parted their ways for forming two individual firms on their accord- Puma
and Adidas.
For analysing our internal and external environment, I have used SWOT and
PESTLE. As far as we consider SWOT, it is to state that our significant strengths that is
helping us to lead the market lies on the facts that we deliver wide range of products for
online selling and have association with several online distributers in the market like Amazon