The International business environment

Running head: ASSESSMENT 2
ASSESSMENT 2
Name of the Student
Name of the University
Author Note

ASSESSMENT 21
Executive Summary
The International business environment can be mentioned to be highly volatile in nature but at
the same time, it is effective to state that, if there exists several business opportunities which may
be taken up by the different enterprises in order to expand its operations in the future. In
reflection of this, it is vital to note that the primary aim of the given report is to understand the
means in which Cape Wool would accomplish in the long run. In the previous assessment, the
factors affecting the operations of the enterprise in the Malaysian marketing were identified. This
was then followed by the assessment of the various factors distressing the firms procedures and
the decision to cater to the needs of the high end target market. Hence, this report has been
designed keeping in mind the market entry strategy to be adopted by the firm to ensure
operative operations. The selected target market has also been discussed along with the
Marketing mix strategies. Moreover, the financial projections have also been delivered
accordingly.

ASSESSMENT 22
Table of Contents
Introduction......................................................................................................................................3
Market entry strategies....................................................................................................................3
Direct Exporting..........................................................................................................................3
Licensing......................................................................................................................................4
Marketing strategies.........................................................................................................................5
Target market...............................................................................................................................5
Target market profile...................................................................................................................5
4Ps................................................................................................................................................6
Financial Plan..................................................................................................................................7
Sales forecast...............................................................................................................................7
Overhead expenses......................................................................................................................8
Projected income statement.........................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

ASSESSMENT 23
Introduction
International business essentially involves expanding into new market domains and
associated entities. In consideration with this, it becomes effectively critical for the business to
guarantee that they are being able to undertake tolerable actions so as to see to it that the decision
of expansion is sound. The Cape Wools in South Africa has been selected for the report and the
country is Malaysia. The Malaysia can be mentioned to be a popular country in South East Asia
and the target market of the country has been proceeding towards the higher income market
(Capewools.co.sa , 2020). Hence, through this study, the market entry strategies for the
enterprise shall be recommended which will then be followed by the recommendation of suitable
marketing mix strategies and the financial forecasts. The Cape Wools in South Africa is a
nonprofit service company established by wool farmers. The enterprise produces the most
generic and good quality wool in the sub-continent. Found in 1997 the firm is the tax exempt
entity without any share capital.
Market entry strategies
In order to enter into the Malaysian market, it becomes essentially effective for the
business to see to it that it is being able to make use of the right kind of market strategy which
will assist the enterprise in expanding (Hollender, Zapkau & Schwens, 2017). Hence, in
association with this, it can be mentioned that there are a large number of ways in which a
business can enter a foreign market. However, it is not necessary that a single market strategy
will work well for all the markets and in consideration of this, the concept of direct exporting
may be the most successful strategy for a firm while for another licensing may seem to be more
appropriate. Hence, there are various factors which affect the choice of the strategy but a firm is
not limited to it (Shen, Puig & Paul, 2017). The different factors which generally tend to affect
the factors can be agreed to be the tariff rates, marketing as well as the transportation costs along
with the the degree of adaptation of the product required. Hence, for Cape Wools to expand to
Malaysia, the following strategies have been narrowed down.
Direct Exporting