The Advantages of the Second Mover - Report

Added on - 27 Dec 2019

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Table of ContentsINTRODUCTION...........................................................................................................................3TASK..............................................................................................................................................3Small firms use second-mover advantage to compete with much larger firms..........................3CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONThe second mover advantage can be simply defined as not developing a new product butthe mimicking an existed product by following the other's corporation production (Davis,2015). The Pacific Computers uses the second mover advantage and are known for makingprofits by developing the exited products of the IT system . They are not the first developer orinnovators of the object oriented computing, neither they developed the first mobile phones northey was the inventor of the mp3 media players. The present report is based on the ideas of thesecond mover advantages and their benefits. The report is explaining the pros and cons of thismethodology and shows how small firms effectively compete with the large firms and gainprofits.TASKSmall firms use second-mover advantage to compete with much larger firmsThe pacific software is a small firm which is located at the Basingstoke dealing with theIT system uses the second- mover advantage or imitation strategy to compete with the other largefirms. It was established in 31stDecember, 2011 having thirty employees working in thecorporation. The company having the annual turn over of 6.50 Euro.The advantages of the second mover are following:Customer development:The corporation can easily learn the need or the demands of theconsumers by examining the products of the existing companies or their competitor(Rukgaber, 2012). They can easily make profit by making the improvement in theexisted product. For this the entrepreneur have to do a lots of tasks that are listed below:1.Meeting arrangements:Before developing any product, the owner of the enterprisemust arrange an meeting to clarify the aims and objectives of the corporation. Theyshould make teams and collects their views regarding this. And finally the goals of thecompany set up and further strategies making planning is performed by the hiredinnovators.2.Conducting surveys:Even after arranging the objectives, the corporation have to takesurveys of the existing marketplace and the local places to outline the demands of thecustomers. While conducting the surveys the team members should focus on the existedproducts and examining their features and applications provided by them. They shoulddetect the drawbacks of the products of the large firms and tries to manufacture product
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