The Airline System of Malaysia

This report discusses the various difficulties faced by the airline system of Malaysia, including mergers and acquisitions, cultural diversity, organizational policies and culture, rapid change of technology, crisis management, and behavior and ethics of staff. Recommendations for improvement are also provided.

Running head: - THE AIRLINE SYSTEM OF MALAYSIA
THE AIRLINE SYSTEM OF MALAYSIA
Please Insert Student Name
Please Insert the University Name
Author Note

1THE AIRLINE SYSTEM OF MALAYSIA
Table of Contents
Overview....................................................................................................................................2
Mergers and Acquisition............................................................................................................2
Cultural Diversity.......................................................................................................................3
Organizational Policies and Culture...........................................................................................3
The Rapid Change of Technology.............................................................................................4
Crisis Management.....................................................................................................................4
The Behaviour and Ethics followed by the Staffs......................................................................5
Recommendation........................................................................................................................5
References..................................................................................................................................6

2THE AIRLINE SYSTEM OF MALAYSIA
Overview
With the increase in the number of the facility provider in the airline industry
Malaysia is facing competitions from the different competitors. The competitors are the
different Airline service providers. For operating their flights the Malaysia Airline System
involves the different regions presents in its homeland. Malaysia Airline System faces
different problems while operating its flights and running the organization (Leong et al.,
2014). The problems is associated with different sectors within the Malaysia Airline System.
The problems is linked with the diversity in the culture, the various types of technology
involved in the system, the employees and the absence of unity within the airline system of
Malaysia. The main purpose of the report is to discuss the various difficulties met by the
airline system of Malaysia. The report suggests some approval, which can be realised in the
Malaysia Airline System. The recommendation is linked with the motivational and leadership
theory, which can help in the improvement and in determining the different issues.
Mergers and Acquisition
There are certain reason for bringing change in the system or for the application of
certain new technologies and strategies. The implementation is made to improve and develop
the system. The main cause of introducing the Acquisition and Mergers is assisting the
Malaysia Airline System. The Merger benefits the Malaysia Airline Organization and
Acquisition as the entire duplicate linked with the operation is eliminated from the system.
The implementation helps in the cost reduction (Khan & Dominic, 2014). It is one of the
important introduction as it helps in the reduction of aircrafts fares. The profit related with the
industry is decreased and the industry suffers loss. However, the customers are benefitted
from the application of the merger and acquisition.

3THE AIRLINE SYSTEM OF MALAYSIA
Cultural Diversity
The diversity in the culture within the industry act as a hurdle and stops the associates
from effective communication. The diversity in the values is the key issue observed by the
airline system of Malaysia. The diverse culture effects the crews involved in the aircrafts, at
the same the travellers are also affected from the culture. The gap in the culture need to be
overcome as the aircrafts accommodate people from all the communities and cultures. The
problems related with the diversity in culture is met when the staffs and employees belonging
to the operating system are not able to connect effectively (Yee Liau & Pei Pei, 2014). The
lack in the communication by the flight attendants led to the error in the flights. When the
flight attendants and the crewmembers are not capable to understand and connect with the
passengers an unwanted situation arises during the flight. In order to overcome the challenges
faced due to the diversity in culture all the employees and the flight attendants need to be
trained in handling passengers and customers from different countries. When the pressure is
increased, it is observed that the class of the service decreases. Moreover, the Malaysia
Airline System is trying hard to resolve all the issues related with the diversity in the culture.
Organizational Policies and Culture
The culture and the strategy implemented within the business plays a dynamic role in
the working of the industry. Due to the absence of the organizational policy, the passengers
and the users faces different kind of problems (David, 2013). The organizational structure
and the policy of the Malaysia Airline System is not preserved properly. With the absence of
rules and regulation, there is lack of body in the structure where the issues and the challenges
can be addressed. The employee associated with the Malaysia Airline System does not
maintain any ethical and social responsibilities. The policy, which is created by the
organization, provide a guideline for making decision and for implementation of the different
process within the system of the association. In order to maintain the industry in a proper way

4THE AIRLINE SYSTEM OF MALAYSIA
the organization policy must be strong enough so that the proper working is carried out in all
the level of the association.
Image 1: The Guidelines of the Organizational Change. (Source: David Mc A, 2013)
The Rapid Change of Technology
With the increase in the demand of the new technology, it is observed that the
Malaysia Airline System also faces number of issues. The people associated with the
operation of the system face the main issue. The employees are not skilled enough to handle
the different updated and new technologies (Zhao et al., 2016). It is not possible to upgrade
all the system in the airline industry. However, it creates a problem, which need to be
resolved. The changes in the technology give rise to problems and the entire industry faces

5THE AIRLINE SYSTEM OF MALAYSIA
problem. The risk in the business is increased. However, there are various advantages, which
is observed with the change in the technology. Moreover, the disadvantage is more compared
to the advantages with the changing technology in the Malaysia Airline System.
Crisis Management
In order to overcome the different risk it is important to build a team, which will be
looking after the different types of disasters. The Malaysia Airline System is weak and
requires proper crisis management within its organization (Khan & Dominic, 2013). The
Crisis administration is sub divided into different categories. The three stages are the pre, post
and crisis response. The crisis administration team of the Airline System is not well
structured and lack skilled employees. In order to improve the Malaysia Airline Organization
all, the employees and the staffs must be well trained. The improvement will support in the
development and progress of the Malaysia Airline System in the Airline industry.
The Behaviour and Ethics followed by the Staffs
It is said that the first impression is the last impression. In order to improve the
Malaysia Airline Organisation the behaviour of the staffs and the associated employees need
to be well behaved. The way of the presentation of the employees in front of the organization
signifies the image of the industry in front of the users. The employees of the Malaysia
Airline System are not punctual and serious towards their work (Bamber et al., 2013). The
organizational infrastructure is weak and the attendants are lazy. The poor and the weak
management system causes different issues and problems for the Malaysia Airline System.
The employees are not updated with all the skills required for the handling of the different
technologies. However, the strict laws and policy need to be introduced.

6THE AIRLINE SYSTEM OF MALAYSIA
Recommendation
To improve and resolve are the issues there are certain motivational and leadership
theories which need to be executed within the Malaysia Airline System. The Maslow
Motivational theory can be applied in the system of the Malaysia Airlines. The motivational
theory deals with certain factors, which helps, in identification of the certain aspects of the
human characteristics. The aspects will support in identification of the different qualities,
which is required for the motivation of the employees. The factors are both internal and
external and help in the identification of certain self-hidden qualities (Sengpoh, 2015). The
leadership theory, which is popularly known as the trait model of leadership, must be
introduced in the Malaysia Airline Organization. However, the management model will help
in improving the overall presentation and value of service by the Airline Organization of
Malaysia.

7THE AIRLINE SYSTEM OF MALAYSIA
References
Bamber, G. J., Gittell, J. H., Kochan, T. A., & Von Nordenflycht, A. (2013). Up in the air:
How airlines can improve performance by engaging their employees. Cornell
University Press.
David Mc A, B. (2013). Service quality and customer satisfaction in the airline industry: A
comparison between legacy airlines and low-cost airlines. American Journal of Tourism
Research, 2(1), 67-77.
Khan, H., & Dominic, P. D. D. (2013). Measuring quality of Asian airline websites using
analytical hierarchy process: A future customer satisfaction approach. ISICO 2013, 2013.
Khan, H., & Dominic, P. D. D. (2014). User acceptance of online system: a study of banking
and airline sector. International Journal of Business Information Systems, 16(4), 359-
374.
Leong, L. Y., Hew, T. S., Lee, V. H., & Ooi, K. B. (2015). An SEM–artificial-neural-network
analysis of the relationships between SERVPERF, customer satisfaction and loyalty among
low-cost and full-service airline. Expert Systems with Applications, 42(19), 6620-6634.
Sengpoh, L. (2015). The Competitive Pricing Behaviour of Low Cost Airlines in the
Perspective of Sun Tzu Art of War. Procedia-Social and Behavioral Sciences, 172,
741-748.
Yee Liau, Bee, & Pei Pei Tan. (2014). "Gaining customer knowledge in low cost airlines
through text mining." Industrial management & data systems 114, 1344-1359.
Zhao, Y., Qin, B., Liu, T., & Tang, D. (2016). Social sentiment sensor: a visualization system
for topic detection and topic sentiment analysis on microblog. Multimedia Tools and
Applications, 75(15), 8843-8860.