The Alcohol Think Again Campaign Case Study

Running head: The Alcohol think again campaign
Case study on - The Alcohol think again campaign
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The Alcohol think again campaign 1
Table of Contents
Introduction:...............................................................................................................................2
1. Information and aim of the campaign:...............................................................................2
2. Target audiences of the campaign:.....................................................................................2
3. 5 key actions of Ottawa Charter:........................................................................................3
4. The health belief model addressing the campaign:............................................................3
5. Selection of the particular components:.............................................................................3
6. Use of Mass media for the campaign:................................................................................4
7. Effectiveness of a powerful health promotion tool to strengthen community action:.......4
8. Success level of the campaign:..........................................................................................5
Conclusion:................................................................................................................................5
References:.................................................................................................................................6

The Alcohol think again campaign 2
Introduction:
The aim of this study is to evaluate the purpose behind the ‘The Alcohol think again
campaign’ and identify and analyse the WHO Ottawa Charter key action area or areas the
Health Promotion Program that is acting upon this campaign.
1. Information and aim of the campaign:
The campaign wants to inform that the young people should say ‘no’ to alcohol and
every parent should not allow their children below 18 years of age to consume alcohol
(Alcoholthinkagain.com.au, 2019). The 4 overarching objectives are:
i. Increase awareness among the parent of the children and young people less than 18 years of
age to not drink alcohol. It is one of the guidelines of the National Health and Medical
Research Council Guideline.
ii. To create support by the means of policy measures amongst the community in order to
reduce the alcohol-related harm in teenagers.
iii. Primarily, it is the parents’ responsibility along with others to discourage drunken
behaviour among young people that would prevent alcohol-related harm among people
around (Alcoholthinkagain.com.au, 2019).
iv. Increase awareness among the licensed staffs that they should not serve alcohol to persons
who are drunk.
2. Target audiences of the campaign:
The target groups were the young people, adults, parents of young people between the
age group of 12-17 years in Western Australia. Next were the men and women between 20
and 29 years who were at a higher risk of drinking. The ‘Let’s keep alcohol under control’