The art of inspiring a group of people towards achieving

1.It should be in report format with minimum 12 references and also 2014 & above leaders, current leaders 2. Theories from text book only

Running head: LEADERSHIP SUCCESS 1
LEADERSHIP SUCCESS
(Assessment 2 Individual Essay)
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LEADERSHIP SUCCESS 2
1. Introduction
Leadership can be defined as the art of inspiring a group of people towards achieving some
common goal. A leader understands the potential of others and manipulates them towards achieving
their goals and goal of the organization. A good leader is a person who is always a step ahead of
others and he looks for himself and the lead he is leading. Organizational leadership can define as
motivating the workforces and reach towards the organizational goals and achieve them efficiently
and effectively. Entrepreneurship is designing and launching and running business smoothly with
implementing appropriate leadership qualities. A good leader is always a good entrepreneur and a
successful business leader.
Modern organization works in an external environment which is changing rapidly and
unpredictably, this type of environment has been called turbulent environment. As environmental
turbulence upsurges the issues that causes the improper functioning with in an organization, is
removed with proper strategic planning by the managers and of board directors who are the leaders
of a business to discuss the perceptions of environmental turbulence and make out strategies to
overcome them. Organizations operate in turbulent environment by monitoring and balancing
factors external environment. The managers use processing techniques to identify and plan
appropriate actions that will enable them to maintain an alignment with the demand of external
alignment no mater how turbulent the conditions were.
Several years ago, we were introduced to balanced score cards method which uses the
traditional financial measures for measuring the performance of the individual. The financial
measures are lag indicators that could report the outcomes of the leader based on his past actions.
The traditional financial indicator helps to promote and develop the leader’s qualities furthermore.
At present the ESG or Environmental, Social and Governance metrics are used to measure and set a
criterion for a individuals or organizations performance. This method helps to determine the
performance of the organization and leader more accurately. It is vital to understand and corporate
purpose strategy and management quality of companies. We discuss the performance achievement
and role of successful leadership in and organisation, by taking examples of current leaders.

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2. Discussion
To understand the turbulence in business world we took the example of thee modern day
CEO’s and evaluated their works structure and measure their performance.
Andrew Wilson
Andrew Wilson, is an Australian businessman who has been the CEO of
Electronic Arts till
September 2017. Under the leadership of Andrew Wilson, the Company Electronic arts gained huge
profits and gained more market share for the company (Liao, 2017). Andrew Wilson started a fresh
outlook for EA and started attracting attention of investors for making an ongoing project of a
football game which was a success and earned the company more than they bored from the market.
This was the first step of success made by Andrew Wilson for the company.Problems: When Andrew first took over the position of CEO he had to start with a drastic
amount of employee shortage and this in fact made him to forcefully reduce the cost of the future
projects that he had laid a hand on.ESG Matrices: As per the ESG or modern-day performance measure metrics, the
performance of Andrew Wilson was above average (Baltaci & Balcı, 2017). This was mainly
because his techniques of generating more revenue for the company and investors for future
projects such as FIFA 2016 and a few racing games both on the PC platforms and Android level.
Figure 1: Andrew Wilson, CEO of Electronic Arts
(Source: Baltaci & Balcı, 2017)
Kevin Plank
Kevin plank is an American business man and a philanthropist. Kevin is the founder and
CEO of
Under Armour a manufacturer of sportwear, footwear and accessories. The idea of under
armour was sparked while playing for Maryland terrapins to Kevin plan. He initially ran the
business from his grandmother’s house and sold his car for the capital of the business (Holgersson,
Benschop, van den Brink & Wahl, 2018). The most impactful leadership quality in Kevin was he
was able to bring out the maximum potential in an employee. The most significant decision that

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worked for Under armour was that its employees agreed to work without pay cheque for a certain
period so that the company can take an advertisement in the ESPN magazine.Problems: The problems of Kevin Plank were related to the funding of his business at its
initial stage. But another major issue that led to almost downfall of his company was that wrong
step taken by him regarding taking huge amount of corporate funds which was not return by the
company to the market of investors (Shanafelt & Noseworthy, 2017). This was done against the
company policy and it was a major issue of the down marketing of the company’s image.ESG Matrices: The ESG measurements of Kevin planks based on the current proceeding is
not good. The measurement here is done after the mishap of the fund investing problems for the
company which is used is a major cause for low market share of the company (Ferretti, 2016).
Figure 2: Kevin Plank, CEO of Under Armour
(Source: Ferretti, 2016)
Elon Musk
Elon Musk is the current CEO of
Tesla, a car manufacturing company &
Space X, a space
research programme of NASA merged with Tesla. Musk received Mars oasis project to exploit
greenhouse gases in the atmosphere of mars (Bush, Bell, & Middlewood, 2019). This is a on going
project for NASA which demands joining of talented scientist from all over the world. Elon was
trusted with this project because he was already a successful business brain appreciate by his
colleagues.Problems: The main problem that Elon masked faced during the initial days of his
leadership- as a CEO of Tesla & Space X research Centre is that making uniformity among the
decision making of a various mind that are present in a single place (Aij, Plette & Joosten, 2017).
The difference in option generates confusion among working related to various researches. Thus, a
cool mind like Elon had no issues of solving this factor and generate his true leadership qualities.ESG Matrices: According to the modern method of calculating the performance of the
individual’s efficiency with the help of ESG we can predict how efficient leader Elon is. Elon has
been a cool mind and generate new and unique ideas for the space x research pragmas to have an

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overall productivity of the experiment (Daft & Lane, 2016). Elon’s techniques generated more
productive results in the research.
Figure 3: Elon Musk, CEO of Tesla & Space X
(Source: Aij, Plette & Joosten, 2017)
To mitigate the challenges faced by the leaders – Andrew Wilson, Kevin Plank and Elon
Mask as already mentioned in the earlier part of the essay, they need several theories. The theories
will benefit them to sort out the issues regarding accommodation of the demands of diverse
stakeholders, control and service and improving the courage within the employees (Daft & Lane,
2016).
The Stakeholders Theory was first founded by Freeman to evaluate the people who could be
recognized as stakeholders without whom companies will not flourish. They are leaders, employees,
consumers, suppliers, environmentalists and governmental bodies. The theory has several principles
that will benefit the company to identify the effective demands of the stakeholders that will also
advance the company’s profitability. These principles are namely, principle of governance; of entry
and exit; of contract cost; of limited immortality; of agencies and of externalities (de Gooyert,
Rouwette, van Kranenburg & Freeman, 2017). Mentioned principles will help the leaders to list out
which demands are to be met and which demands are to be rejected.
The mentioned theory is needed to solve the issue of the leaders and followers’ relationship.
The remarkable aspects of the theory are to concentrate more on the followers than the
circumstances of the broaden workplace and states that the leaders should shift their conduct in
accordance with the followers. The theory approaches a sequence or advancement of leadership
adoption in respect to the improvement of followers. It ensures a smooth relationship that
emphasizes to perform firmly and exquisitely with the followers (Thompson & Glasø, 2015).
The mentioned theory is crucially required by the leaders to address the issue of developing
the courage in the workplace (Rasskazova, Ivanova & Sheldon, 2016). Abraham Maslow was the

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first to advance this need-based theory consisting of a five-layered frame of human devoirs often
determined as hierarchical stages within a structure of pyramid. The leaders like Andrew Wilson,
Elon Mask and Kevin Plank can utilize this theory to motivate the workers to ensure success within
their companies. The five needs that are modelled in the theory are as follows:

Psychological Needs, in any company are emulated in the certain requirements. These
includes enough opportunity; proper framing of working hours and basis pay scale of the
employees to enable an obstacle free survival in the organization.

Safety, another significant need of the employees calls for a secured workplace
environment. These involves liberty from risks to save the job to fringe the advantages and
acquire the security for their existence in the company (Bosse, Duell, Memon, Treur & van
der Wal, 2017).

Belongingness, employees however have an eagerness to be accepted and appreciated by
the leaders. In any workplace this need initiates the ambition for a healthy bonding with
colleagues, concurrence in the team work and a decisive relationship with the CEOs.

Esteem, within the company reflects an encouragement for identification and an escalation
in responsibilities. These are required to gain the acclaim for making effective contribution
to the company.

Self-actualization, is needed to give the employees an opportunity to develop and feel
entitled. This can be addresses by accessing guidance for challenging chores and betterment.
Figure 4: Hierarchy of Needs Theory
(Source: Rasskazova, Ivanova & Sheldon, 2016)
Leadership is a phenomenon where people must choose right decision over wrong. moral
leadership is to provide moral support to others for the betterment of a company. Moral leadership
is all about developing other’s ability by motivating them (Daft & Lane, 2016). A leader’s duty is to
support the team in the unfavorable condition by enhancing work quality over time and giving them
moral supporting. In the unfavorable condition, a leader should take right decision and identify the
inter strength of other employee and must choose right strategy to cope up with the situation.

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To develop a company and run a successful business, moral leadership helps company meet
demands of multiple stakeholders, as this leadership shows three levels to become moral leader.
Those levels are preconventional level, conventional level and post conventional level. As people
are egocentric, to lead other people, a leader should autocratic toward others and should be
cooperative with other to maintain multiple stakeholder team. According to de Gooyert, Rouwette,
van Kranenburg & Freeman (2017), the conventional level of moral leadership, people should
maintain good behavior towards collogues and should follow values, rules, honesty that will help to
maintain corporate work culture.
Moreover, people should avoid false promises, violence in the workplace to sustain a
friendly environment. In the nest level that is postconventional level, some undesired condition may
happen such as dishonesty, rude and selfish behavior could be observed in other employees. In this
situation, a moral leadership behavior can control the event by understanding the full event and
perception of other team members (Rasskazova, Ivanova & Sheldon, 2016). Thus, an organization
can be successful by following moral leadership.
Courage is a mental strength of a leader and having courage, a leader can face any of issues
passing through a company. Courage means taking responsibility of specific matters that a leader
should carry out. A CEO of a company take responsibility to fix any wrong decision or any kind of
hazardous situation occurs in a company. Sometimes, a CEO should have the courage to work
beyond the comfort zone.
There are two types of power such as hard power and soft power, using those CEO can
manage stakeholder relationship as well as can accomplish goal of an organization. In the hard
power, there are legitimate power which describe the right of a leader or CEO to order something to
other employees. Through obeying those orders, employee gets reward by the leaders, that is a hard
power of a leader. On the other hand, Thompson & Glasø (2015) explained that, a leader can punish
those who are not obeying the order, it is coercive power. In the soft power, based on CEO’s
knowledge employees are bound to take CEO as an expert and attractive characteristic of the leader
can influence other is a referent power. Those power helps to maintain relationship between
stakeholders. To achieve organizational goal and relationship maintenance, CEO uses some
influential strategies in respect to structural perspective, behavioral perspectives, processual
perspectives (Baltaci & Balcı, 2017). Through good behavioral influence, CEO can manage any
unfavorable conditions that might happen between stakeholders. A good structural influence is a
major key to achieve organizational goal and can easily followed by board which is created by
them.
To manage followers, leaders should maintain a self-image or character in a way that
followers obey all orders of the leader. Followers always wants respect, empathy from their leaders

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that can help to understand the perception of followers. By understanding from the point of View of
followers, leader can easily face the challenges in front of him or her. Followers always admire
those leaders, who are up to date and give motivation as well as moral support. For resolving any
challenges, a leader should be positive in attitude that can make any unfavorable or undesired
situation easy to handle (Rasskazova, Ivanova & Sheldon, 2016). CEO or a leader should be
collaborative in nature, which simplifies a hard to handle situation collaborating with followers.
Creating a thriving workforce by extrinsic and intrinsic motivation is the best key to
empowerment of followers. For this reason of empowering followers’ leader should provide
motivation by rewarding them or by praising them. By fulfilling the basic needs of followers make
them more attentive and enhance urge to do better work. Applying the hierarchy of needs theory
and Two-factor theory, empowerment of followers can be possible. Those theory describes that
fulfillment of basic needs drive the urge to fulfill psychological needs (Daft & Lane, 2016). In this
respect, if an organization is successful to fulfill the basic needs of its employee then employee will
devote themselves to achieve the organization’s goal. A leader moral support is also very essential
to meet psychological needs of the followers.
In the context of global organization, when team and other stakeholders may be across
different part of the globe, leader must maintain the major responsibilities. leader has the
socioemotional role to maintain that involves understanding issues regarding followers and other
employees. Moreover, a leader must manage conflict prone situation through empathy and
collaborative behavior (Thompson & Glasø, 2015). Leader would develop innovative ideas to
mitigate the harmfulness of the situation and guide followers to avoid violence. However, the leader
should encourage followers to concentrate on their work instead of enhancing debate or conflict.

LEADERSHIP SUCCESS 9
3. Conclusion
It can be concluded that leadership is the base to manage an organization successfully.
Leadership quality of CEO enhances the work quality of employees to ensure smooth working.
There are several challenges of the Australian organization such as developing moral leadership,
developing courage, and to meet the demand of multiple stakeholders. To mitigate those challenges,
several theories have been approached in the essay namely stakeholder theory situational theory and
hierarchical need-based theory. In this context, leaders should motivate followers through
empowering them. However, a leader would influence followers by implying positive attitude and
encouraging behavior. In this way, a leader will able to face challenges and conflict by using power
and influential theories.

LEADERSHIP SUCCESS 10
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