The art of inspiring a group of people towards achieving

Running head: LEADERSHIP SUCCESS 1
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LEADERSHIP SUCCESS
(Assessment 2 Individual Essay)

LEADERSHIP SUCCESS 2
1. Introduction
Leadership can be defined as the art of inspiring a group of people towards achieving some
common goal. A leader understands the potential of others and manipulates them towards achieving
their goals and goal of the organization. A good leader is a person who is always a step ahead of
others and he looks for himself and the lead he is leading. Organizational leadership can define as
motivating the workforces and reach towards the organizational goals and achieve them efficiently
and effectively. Entrepreneurship is designing and launching and running business smoothly with
implementing appropriate leadership qualities. A good leader is always a good entrepreneur and a
successful business leader.
Modern organization works in an external environment which is changing rapidly and
unpredictably, this type of environment has been called turbulent environment. As environmental
turbulence upsurges the issues that causes the improper functioning with in an organization, is
removed with proper strategic planning by the managers and of board directors who are the leaders
of a business to discuss the perceptions of environmental turbulence and make out strategies to
overcome them. Organizations operate in turbulent environment by monitoring and balancing
factors external environment. The managers use processing techniques to identify and plan
appropriate actions that will enable them to maintain an alignment with the demand of external
alignment no mater how turbulent the conditions were.
Several years ago, we were introduced to balanced score cards method which uses the
traditional financial measures for measuring the performance of the individual. The financial
measures are lag indicators that could report the outcomes of the leader based on his past actions.
The traditional financial indicator helps to promote and develop the leader’s qualities furthermore.
At present the ESG or Environmental, Social and Governance metrics are used to measure and set a
criterion for a individuals or organizations performance. This method helps to determine the
performance of the organization and leader more accurately. It is vital to understand and corporate
purpose strategy and management quality of companies. We discuss the performance achievement
and role of successful leadership in and organisation, by taking examples of current leaders.

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2. Discussion
To understand the turbulence in business world we took the example of thee modern day
CEO’s and evaluated their works structure and measure their performance.
Andrew Wilson
Andrew Wilson, is an Australian businessman who has been the CEO of Electronic Arts till
September 2017. Under the leadership of Andrew Wilson, the Company Electronic arts gained huge
profits and gained more market share for the company (Liao, 2017). Andrew Wilson started a fresh
outlook for EA and started attracting attention of investors for making an ongoing project of a
football game which was a success and earned the company more than they bored from the market.
This was the first step of success made by Andrew Wilson for the company.
Problems: When Andrew first took over the position of CEO he had to start with a drastic
amount of employee shortage and this in fact made him to forcefully reduce the cost of the future
projects that he had laid a hand on.
ESG Matrices: As per the ESG or modern-day performance measure metrics, the
performance of Andrew Wilson was above average (Baltaci & Balcı, 2017). This was mainly
because his techniques of generating more revenue for the company and investors for future
projects such as FIFA 2016 and a few racing games both on the PC platforms and Android level.
Figure 1: Andrew Wilson, CEO of Electronic Arts
(Source: Baltaci & Balcı, 2017)
Kevin Plank
Kevin plank is an American business man and a philanthropist. Kevin is the founder and
CEO of Under Armour a manufacturer of sportwear, footwear and accessories. The idea of under
armour was sparked while playing for Maryland terrapins to Kevin plan. He initially ran the
business from his grandmother’s house and sold his car for the capital of the business (Holgersson,
Benschop, van den Brink & Wahl, 2018). The most impactful leadership quality in Kevin was he
was able to bring out the maximum potential in an employee. The most significant decision that

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worked for Under armour was that its employees agreed to work without pay cheque for a certain
period so that the company can take an advertisement in the ESPN magazine.
Problems: The problems of Kevin Plank were related to the funding of his business at its
initial stage. But another major issue that led to almost downfall of his company was that wrong
step taken by him regarding taking huge amount of corporate funds which was not return by the
company to the market of investors (Shanafelt & Noseworthy, 2017). This was done against the
company policy and it was a major issue of the down marketing of the company’s image.
ESG Matrices: The ESG measurements of Kevin planks based on the current proceeding is
not good. The measurement here is done after the mishap of the fund investing problems for the
company which is used is a major cause for low market share of the company (Ferretti, 2016).
Figure 2: Kevin Plank, CEO of Under Armour
(Source: Ferretti, 2016)
Elon Musk
Elon Musk is the current CEO of Tesla, a car manufacturing company & Space X, a space
research programme of NASA merged with Tesla. Musk received Mars oasis project to exploit
greenhouse gases in the atmosphere of mars (Bush, Bell, & Middlewood, 2019). This is a on going
project for NASA which demands joining of talented scientist from all over the world. Elon was
trusted with this project because he was already a successful business brain appreciate by his
colleagues.
Problems: The main problem that Elon masked faced during the initial days of his
leadership- as a CEO of Tesla & Space X research Centre is that making uniformity among the
decision making of a various mind that are present in a single place (Aij, Plette & Joosten, 2017).
The difference in option generates confusion among working related to various researches. Thus, a
cool mind like Elon had no issues of solving this factor and generate his true leadership qualities.
ESG Matrices: According to the modern method of calculating the performance of the
individual’s efficiency with the help of ESG we can predict how efficient leader Elon is. Elon has
been a cool mind and generate new and unique ideas for the space x research pragmas to have an