Kakadu National Park Sustainability Analysis

This assignment analyzes the various sustainability factors affecting Kakadu National Park. It examines the impact of tourism on the environment and local culture, discusses the effectiveness of management strategies, and explores the role of stakeholders in ensuring sustainable development. The analysis is based on provided research and emphasizes the importance of balancing economic growth with environmental preservation and cultural integrity.

Running head: INTRODUCTION TO TOURISM AND HOSPITALITY
Introduction to tourism and hospitality
Name of the student
Name of the university
Author note

1INTRODUCTION TO TOURISM AND HOSPITALITY
Executive Summary
This is a report, which will depict the attributes and attraction of Uluru–Kata Tjuta National
Park that is a landscape of culture and have been there for the past millennia. This report will
also portray the major market that is the prime visitors of the site. The theories and the
concepts will be based on this factors and push pull strategy will be sued to identify the
motivation of the visitors. The statistics show that the number of the visitors has increased
significantly and it has been predicted to be increased even further. The usage of the push and
pull factor has been done in effective way which has increased the popularity of the site. The
information has been provided to the consumers in such a manner that it can pull the visitors
towards the site. Moreover, the cultural and ethnic value of the park is unique and provided
the travellers with worthy experience. The level of satisfaction among the tourist is very high
and the positive reviews have further increased the popularity of the landscape.

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Table of Contents
Introduction................................................................................................................................3
Background................................................................................................................................3
Push and pull factor....................................................................................................................4
Strength and weaknesses............................................................................................................5
Management of the Uluru–Kata Tjuta National Park................................................................6
Conclusion..................................................................................................................................7
Reference....................................................................................................................................8

3INTRODUCTION TO TOURISM AND HOSPITALITY
Introduction
This is a report, which will depict the attributes and attraction of Uluru–Kata Tjuta
National Park that is a landscape of culture and have been there for the past millennia. This
report will also portray the major market that is the prime visitors of the site. The theories and
the concepts will be based on this factors and push pull strategy will be sued to identify the
motivation of the visitors (Fodness, 2016). The strengths and weaknesses of this site will also
be analyzed to find out the improvements that could be made to this tourist spot.
Background
Uluru–Kata Tjuta National Park is one of the essential parts of the cultural landscape
and it spreads extensively throughout the continent of Australia. This landscape is dominated
by the aboriginals in the area and is the representation of the work of
Anangu(Environment.gov.au., 2017). This is a national park, which has been managed by the
tradition ways of the Anangu. Uluru is the one of the most distinguishing landscape in the
continent of Australia, which will show the evolution of the continent as a whole. The
landscape is an epitome of the starkness and isolation of the environment in the Australian
dessert. This place has spiritual importance for the aboriginal tribes living in that region
which has become the symbolic personification of the landscape in Australia (Leavesley &
Cary, 2013). This has grabbed the attention of the large number of visitors both international
and national and made the landscape as one of the most popular visiting sites in central
Australia. The Uluru–Kata Tjuta Aboriginal Land Trust has owned the land of the park and
the area of the park is about 1325 square kilometres. The law of the aboriginal is prevalent in
that region and the traditional law system followed by the tribal people has been passed on to
the next generation (Environment.gov.au., 2017). These aboriginals are working in
maintaining and managing the heritage of this site and the law followed by the Anangu helps

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in the uniting the tribe as the whole. This park is diverse in culture and consists of rare
species of flora and fauna which is being protected by the joint effort of the trust and the
national government. Tourism is the main industry for the generation of the revenue as it is
one of the main attractions for the visitors from abroad. The rich culture and heritage of the
parka and the people living in that region is the main reason for the inclusion of the park in
the world heritage list (Költringer & Dickinger, 2015). The park is one of its kinds as group
of native people and the land management authorities are managing it jointly. This helps to
provide the visitors with a better understanding of the culture and the values practiced by the
aboriginals in that region.
Push and pull factor
The motivation of the tourists is based on the two dimensions of pull and push where
the visitors are pushed by their own internal forces and the attributes of the destination will
cause the pull. These two dimensions are very important factors for generating motivation
among the individuals. The park is the premium location for the international and national
visitors. However, the motivation factors for both these travelling groups are different from
each other. The push factor is more effective for the national visitors where they are drawn
towards the site due to the cultural values and practices of the region (Morgan et al., 2017).
There are lot of aboriginals who have moved away from their homeland and have been living
in the coastal cities so they are attracted to their own culture and the values. There are lot of
people who are pulled by the urge of relaxation and self-exploratory measures, which will
enable them to spend some quite time alone. However, the park is immensely popular among
the travellers from all over the world as it has been included in the world list of heritage.
Thus, the pull factor is much more effective for this site as most of the foreign travellers are
engrossed due to the attractiveness and attributes of the park (Na et al., 2017). The park

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consists of endangered species of flora and fauna, the culture of the park and the aboriginals
living over is a major attraction for the people. This attractive feature of the national park is
the unique selling proposition for the tourism companies where they use the pull strategy to
grab the attention of the travellers. The perception of the visitors will be different based on
the information they receive about the various attributes of the destination. The model for the
push and pull motivation is dependent on the needs and wants of the travellers and due to the
rich cultural heritage and the scenic beauty it has grabbed the attention of lot of foreign
visitors (Baldi et a., 2017). The Australian government generates maximum of their exports
from the travel and tourism so they have promoted the Uluru–Kata Tjuta National Park, as it
is most promising cultural heritage of the country. Thus, it can be said the motivation of the
travellers are driven by their internal desires and the choice of the destination depends on the
attributes of the tourist site.
Strength and weaknesses
The Uluru–Kata Tjuta National Park have issues in the field of resources, operations
and brand image. The land committee and the indigenous people of that region manage the
national park jointly so there is lack of clarity in the decision-making procedure. The
decision-making procedure is totally based on the traditional laws of the land so there are lot
of constraints attached to it(Lee, 2013). The management of the national park is tough for the
management team as the social traditions for the region is complex and sensitive. The
amalgamation of the traditional law and the modern society is the major weakness of the
national park. The cultural aspect of the park is very essential and it remains closed on special
occasions. the visitors are unaware of the culture and values of the aboriginals so it is
necessary for them to restrain their behaviours so that they do not offend the local people in
that area (Grose, 2017).

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There are so many complexities attached to that area but still it is the one of the most
popular tourist sites in Australia. The very reason of the fact is the scenic beauty and the
availability of large amount of endangered species of flora and fauna. The evolution of
humankind can be understood by visiting that place as it will provide the visitors with
information and facts, which will astonish them. The bush food and the rock in the region is
very famous and has grabbed the attention of all the foreign tourist. The current statistics
portray that the amount of visitors have increased significantly in the last year and it
supposed to increase even further. The management team provides the visitors with an
application, which acts as a guidance system, and level of satisfaction among the consumers
is very high. The smart phone app will provide the visitors with all the relevant information
and the restriction, which will make their journey even more peaceful and satisfying.
Management of the Uluru–Kata Tjuta National Park
The management of the park is based on the traditional law of the land and the leaders
have passed on the law of the land for centuries. The rules and regulation of the native people
helps in unifying the different tribes in the region and the management areas has been equally
divide among the natives and the land authorities. This law of the natives and the knowledge
of the land authorities has helped in the development of the region (Önder, Wöber & Zekan,
2017). They have to adjust to the traditional beliefs of the natives and so the work schedule
and the management of the park has to be in alignment with the cultural beliefs and the
values of the aboriginals. The sustainability of the frame work is based on the strict orthodox
rules so the management is focusing on combing the essence of traditional approach and the
modern knowledge (Haynes, 2017).

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Conclusion
Thus, it can be concluded form the report that is one of the most premium destinations
for the foreign travellers. The Uluru–Kata Tjuta National Park statistics show that the number
of the visitors has increased significantly and it has been predicted to be increased even
further. The usage of the push and pull factor has been done in effective way which has
increased the popularity of the site. The information has been provided to the consumers in
such a manner that it can pull the visitors towards the site. Moreover, the cultural and ethnic
value of the park is unique and provided the travellers with worthy experience. The level of
satisfaction among the tourist is very high and the positive reviews have further increased the
popularity of the landscape.

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Reference
Environment.gov.au. (2017). Www.environment.gov.au. Retrieved 16 june 2017, from
https://www.environment.gov.au/system/files/resources/f7d3c167-8bd1-470a-a502-
ba222067e1ac/files/management-plan.pdf
Fodness, D. (2016). The problematic nature of sustainable tourism: some implications for
planners and managers. Current Issues in Tourism, 1-13.
Költringer, C., & Dickinger, A. (2015). Analyzing destination branding and image from
online sources: A web content mining approach. Journal of Business Research, 68(9),
1836-1843.
Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism
development. Tourism Management, 34, 37-46.
Önder, I., Wöber, K., & Zekan, B. (2017). Towards a sustainable urban tourism development
in Europe: the role of benchmarking and tourism management information systems–A
partial model of destination competitiveness. Tourism Economics, 23(2), 243-259.
Morgan, J., Crooks, V. A., Sampson, C. J., & Snyder, J. (2017). “Location is surprisingly a
lot more important than you think”: a critical thematic analysis of push and pull factor
messaging used on Caribbean offshore medical school websites. BMC medical
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Na, H. R., Park, E. J., Yang, S. J., Cha, Y. S., & Lee, M. A. (2017). Analysis of consumers'
needs and satisfaction related to food culture in Jeonju Hanok Village: Application of
the Push-Pull factor theory. Journal of Nutrition and Health, 50(2), 192-200.
Winton, T. (2017). The Island Seen and Felt. Places Journal.

9INTRODUCTION TO TOURISM AND HOSPITALITY
Haynes, C. (2017). The value of work and ‘common discourse’in the joint management of
Kakadu National Park. The Australian Journal of Anthropology, 28(1), 72-87.
Baldi, G., Texeira, M., Martin, O. A., Grau, H. R., & Jobbágy, E. G. (2017). Opportunities
drive the global distribution of protected areas. PeerJ, 5, e2989.
Grose, M. (2017). Constructed Ecologies: Critical Reflections on Ecology with Design.
Taylor & Francis.
Leavesley, A. J., & Cary, G. J. (2013). The effect of patch area on birds in central Australian
mulga (Acacia aneura) woodland of different times-since-fire. Pacific Conservation
Biology, 19(1), 28-38.