British Airways: Background and SWOT Analysis

British Airways

British Airways
Table of Contents
BRITISH AIRWAYS BACKGROUND.......................................................................................................2
SWOT ANAYSIS OF BRITISH AIRWAYS................................................................................................2
2

British Airways
BRITISH AIRWAYS BACKGROUND
British Airways is the second biggest company in the United Kingdom. Headquarter of the
company is near Heathrow Airport in London. The Mission statement of the company is “One
destination seeks to ensure our customers to fly confident together and we take care of the world
in which we live”. British Airways was established on 1st September 1974 in United Kingdom. It
was formed by the merger of the four airlines which were British Oversea Airlines Corporation,
British European Airways, Cambrian Airways and Northeast Airlines. It has been observed that
British Airways target the customers of high and middle class group (British Airways, 2019).
The competitors of the company are Easy-Jet, Virgin Atlantic, Delta Airlines, United Airlines
and American Airlines. The main aim of the company is to offer “Quality flights to the
individuals”. The company provides the services in more than 133 countries and their core
markets are Asia and UK. It has been seen that the competitive advantage is maintained by
offering quality services at low price in the highly competitive market. The services quality
which is offered by the company focuses on boosting the satisfaction level of the customers so
that it could be easy to grab the large market share. The tagline of the company is “The motto to
Fly”. In the present scenario, the company focuses on offering low price services to the
customers so that it could be easy to attain growth in the highly competitive market. The
subsidiaries of the company are Comair, BA City Flyer, Open Skies and IAG Cargo. The parent
company is International Airlines Group and also the hubs of the company are situated in
Heathrow Airport and Gatwick Airport (British Airways, 2019).
The British Airways Heritage collection is present since the formation of the British Airways. It
is created to preserve the data of the British Airways predecessor organizations such as BOAC,
BEA, BSAA and also the pre war imperial Airways limited. The British Airways heritage center
is located in the Waterside corporate which in which the volunteers who dedication level is high
have built the collection (British Airways, 2019).
SWOT ANAYSIS OF BRITISH AIRWAYS
SWOT ANALYSIS is one of the strategic analytical tools that help to facilitate the overall
analysis in relation to strength, weakness, opportunities and threats.
3