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The Business and Business Environment of the Sainsbury's Retailer Supermarket

   

Added on  2020-01-07

19 Pages4864 Words295 Views
1Business and Business EnvironmentNameInstitution of Affiliation

2BUSINESS AND BUSINESS ENVIRONMENTExecutive Summary This report will look at the business and business environment with a major emphasis of theSainsbury's retailer supermarket. Initially, the assignment will look at the organizational cultureof the retailer and the how the organizational structures and organizational functions are related.It will also emphasize on the critical assessment of the company. There are some macro andmicro factors that directly and indirectly affect how the company achieves its goals and thesuccess of the operations. In the project, there will be an analysis of various external factors suchas economic, social, political and technological factors. With regard to Sainsbury's, there will beconduction of a PESTLE and SWOT analysis for the establishment of the various impacts of thediscussed factors and the necessary steps to be implemented. Table of ContentsExecutive Summary.....................................................................................................................................2Introduction.................................................................................................................................................3Part 1: An in-depth analysis of Sainsbury's..................................................................................................31.1 Different organizational functions at Sainsbury's and how the incorporate to the company's objectives and structures........................................................................................................................31.2 The impacts of the web of the interrelationship of the functions of the organization and the organizational structure..........................................................................................................................6Part 2: Critically assessing Sainsbury's.........................................................................................................72.1 The implications of macro and micro factors........................................................................................72.1.1 The identification of the positive and negative effects of the macro-environment on the Sainsbury's business activities.................................................................................................................72.1.2 Conducting internal and external analysis to establish the strengths and weaknesses of Sainsbury.................................................................................................................................................92.1.3 The explanation on the strengths and weakness and how they are linked to external factors....102.1.4 Evaluation of the Sainsbury PESTEL and SWOT analysis...............................................................112.2 Reflective Statement of finding of the report......................................................................................15Conclusion.................................................................................................................................................16References.................................................................................................................................................18

3BUSINESS AND BUSINESS ENVIRONMENTIntroduction Sainsbury's is one of the main retailer's stores in the UK and was founded in 1869. The founderof the company was John James and wife Mary Ann. Currently, the company commands anapproximate 16.3% total market share, and it is has emerged as the third largest store chain in theUnited Kingdom. In the UK, it is the major supplier of food products and the oldest of them all.At the beginning of the 1990s, it was the market leader in the retailing stores but later lost toTesco. Currently, it holds the third spot with regard to market share perspective. The main reasonto be the lack of competitive advantage and ultimate fall in comparison to its competitors includethe lack of a market strategy that is innovative. Other factors that led to its lack of popularityinclude the corruptive acquisition of Egypt, changes in its management and misleading in thegrowth opportunities (Griffin 2011). These are some of the factors that responsible for the retailerstore downfall. Various micro and macro factors implicate the achievement of the organizationobjectives. These factors also impact the company decision-making process. The vision of thisorganization is to emerge as the most trusted brand as perceived by its stakeholders and toemerge as the place where people would love and enjoy to shop. Part 1: An in-depth analysis of Sainsbury's 1.1 Different organizational functions at Sainsbury's and how the incorporate to the company's objectives and structures. There are many types of business organizations that are in existence and include public sectors,private sectors, legal structure and voluntary sectors. Sainsbury can be classified as a public

4BUSINESS AND BUSINESS ENVIRONMENTlimited company which was founded in 1869 in London: UK. Essentially, the company is aconvenience store and hypermarket. It can also be considered as a supermarket. The companyemployees 161,000 employees who work in its 598 supermarkets and 714 convenience stores. In2015 the company registered a net income of approximately £166 million. The company just likeother stores has some aims and objectives which drive the performance of various operations. Aims and objectives aid the company to know their direction, assess any shortfall and enhancepositive results (Brair & Hitchock 2001). They also keep in motion the mission of the company.Sainsbury objectives entail being a leader in the provision of high-quality goods and serviceswhile operating with integrity. These products should be better than those from competitors. Thecompany also aims to attain the highest standards regarding cleanliness and hygiene. It shouldensure operational efficiency, convenience and customer service. This will ensure that thecompany provides a shopping environment that is friendly and attractive. Another objective ofthe company is to provide excellent opportunities to its workforce for career development andremunerations in line with the wages bills. The company has the objective of increasing the market shares and consequently improvingprofits. Their approaches that reduce operational costs are implemented and also to improve thecompany efficiency. The basic functions of the company include the convenience stores,SavaCentre, Sainsbury's fuel, café, business cards, entertainment, energy and Sainsbury's energy.Finance is essential in every step of the company's operations. The function of the financialanalyst is to advise an investor through the provision of definite knowledge concerning thecompany and potential ventures (Jones 2008). This helps in the management of investorrelationships. The finance functions implicate the commercial function of Sainsbury's, helps in

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