Importance of Communication in Zara : Report

Added on -2020-02-24

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Running head: IMPORTANCE OF COMMUNICATION IN ZARAIMPORTANCE OF COMMUNICATION IN ZARAName of the StudentsName of the UniversityAuthor Note
1IMPORTANCE OF COMMUNICATION IN ZARAExecutive SummaryThe report has surfaced on the business communication and their importance in globalizedbusiness. The chosen company is Zara thus the market development and the use ofcommunication for the development of the business are being discussed in this report. The reportalso shed light on the different communications channels and their importance to make thepromotion of the company. The report has also highlighted the fact of Priestley's Paradox wherethe verbal and nonverbal quality decreasing is the concern issue. Hence, the business process ofZara can make a huge leap if proper communication process and their communication dynamicsare followed to make a good business base within it.
2IMPORTANCE OF COMMUNICATION IN ZARATable of ContentsIntroduction......................................................................................................................................3Basic difference between Communication and Communications...................................................3Effectiveness of Priestley’s Paradox...............................................................................................3Strengths and Weakness of channels of communications...............................................................4Communications model and perspective.........................................................................................6Dynamic interaction with people and recommendation..................................................................6Conclusion.......................................................................................................................................9References......................................................................................................................................10
3IMPORTANCE OF COMMUNICATION IN ZARAIntroduction Zara, the most reputed fashion brand in the world and they are well known for theirdesigning and manufacturing. Their marketing, business strategies, and quality emphasizes arequite brilliant as they generate the highest profit margin from their target market. They have arecognized customer belt that estimated the average revenue in every year and that provide thesuccessfully sustainable condition of the organization. Their enterprising, ERP, plans andobjectives are focusing on the brand value that they set to achieve for themselves. In this report,the effective impact of communication and communications are being discussed as the marketingexpansion firmly depends on this aspect. Workshop 1Basic difference between Communication and Communications Communication is a process in which people have made their interaction with one another.It is soulful and effective that may have an argument with another person and except a fruitfulanswer that quite relinquishes the need of the questionnaire. Communication is a process thatwhat people have done in their daily life and that prevail the connection. On the other hand,Communications is the device, a system that transmitting the information. This is not a humannor can a living being it only acts as a medium through which the information can be traveledand people get aware of that situation (González 2017). Television, Radio, Internet access,phone, Tablet, Fiber optics, Newspaper all these are the different tools of communications. In case of Zara, communications process is quite important and relevant as theypromotional purposes is quite important for the enhancement of business. They have to promotethemselves as in this globalized business scenario and human interaction is not quite possible oreffective thus technological assistance is needed (Dozier, Grunig and Grunig 2013).Effectiveness of Priestley’s Paradox

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