The Business Environment

The business environment is the integration of internal and external factors that will affect the company’s operations and strategic decision-making. These will include the organization’s capability to perform and serve customers while maintaining customer relationship management. In the report, macro environment factors would be identified and analyzed for a company to assess the challenges for the company. The tool that will be used for analyzing the macro environment would be PESTLE analysis. Google is a technology company based in America that is focused on internet-included products and services that includes search engine, online advertising technologies, hardware, software, and cloud computing.