Understanding the Business Environment

The Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explain understanding nature of atmosphere that company operate in................................3
Illustrate effect of environmental forces on business organisations at a micro as well as macro
level........................................................................................................................................3
Assess the importance of effect of environmental forces at business organisation, market, and
sector or industry level...........................................................................................................3
Explain understanding need of a variety of stakeholders to selected organisation................3
Measure appropriateness of responses of organisations to policy actions taken by key
stakeholders............................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCE...................................................................................................................................5

INTRODUCTION
Business environment involves micro and macro elements that impose direct impact on
functions of organisation. It is important for organisation to assess overall elements in an
appropriate manner. In this report, the TESCO is taken as a chosen company. It is multinational
company provide superior kind of goods and services to its user in the market. In this
assignment, there is a discussion regarding stakeholder analysis that will alter and influence
company. It also provides an explanation regarding environment that impose direct effect on
organisation and also the appropriateness of responses in which policy is undertaken by main
stakeholders (Al Baghlani, 2018).
MAIN BODY
Explain understanding nature of atmosphere that company operate in.
The TESCO is multinational company provide superior kind of goods and services to its
user in the market. It is British international retailing company and its headquarters in England.
In context of profit, it is the third biggest and in context of revenue, it is ninth biggest retailing
supermarket in world and the company was founded in year of 1991 and presently they operate
in 12 countries with around 6553 store. Tesco PLC is not only offering retail goods but also the
focus is on dealing with mobile network, broadband as well as insurance services and many
more.
Illustrate effect of environmental forces on business organisations at a micro as well as macro
level.
The impact of environmental forces on business organisation at both micro and macro
level is given (Dammer, 2017). For analysis these impact, the SWOT and PESTEL is used that is
going to be mentioned below:
SWOT Analysis
SWOT analysis helps in assessing factor while improving market as well as operating
strategy. They focus on assessing strength, weakness, threat, opportunity that is useful for
appropriateness of company. SWOT analysis is going to be given below:
STRENGTHS WEAKNESSES
Due to have leading share in market around
28.1 % is determined as strength of
Tesco charged for fraud in year of 2017 in
context of misrepresenting process that is