Organisations, Stakeholders and their Environment

Organisations,
Stakeholders and their
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
Organisation Types and purpose of businesses...............................................................................3
Impact of Environmental Forces......................................................................................................4
INTERNAL FACTORS: SWOT Analysis of BBC (British Broadcasting Corporation):.....4
EXTERNAL FACTORS: PESTLE Analysis of BBC (British Broadcasting Corporation):. 6
Requirements of variety of stakeholders in BBC............................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS:................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business Environment consists of internal and external factors that affect the functions of
the business directly or indirectly. These factors may include employees, customers, market
expectations, market demand and supply, management, stakeholders, government, technology,
social trends, economic changes etc. Analysing Business Environment helps in identifying new
business opportunities, tap into new resources, assist in planning and enhances the overall
growth, performance and profitability of the business (David-West, Iheanachor and Umukoro,
2020) .
Here we'll analyse the business environment of BBC ( British Broadcasting Corporation)
a statutory corporation with a royal charter that deals in public service broadcasting. BBC is
world's oldest national broadcaster, headquartered at Broadcasting House in Westminister,
London. It was founded by Her Majesty's Government in 1922 as British Broadcasting Company
and again in 1927 as British Broadcasting Corporation.
We'll use SWOT and PESTLE analysis for this study. SWOT will help in analysing
internal and external environment both, on the other hand with PESTLE we'll be able to analyse
external environment effectively.
Organisation Types and purpose of businesses
Organisation means a group of people who collectively work together to achieve
particular goal and objectives. The main purpose of every business is to provide value to people
by offering products and services in respect of earning cash. Companies aim is to maximise its
profit but while maintaining corporate social responsibility. Nowadays, the purpose of business
is to create strong customer base by providing personalise and unique products which satisfied
their needs and requirements. For existing in a society it is important to satisfy need of customer
to remain competitive and stay for long period of time. Businesses have various purposes for
establishing their unit; any owner doesn’t run their business for single purpose. They also create
jobs and retain employees for a long term. The Company purpose is also to achieve their goals
and objective with optimum utilisation of resources.
Types of Organisation
There are various types of Organisation each have their own advantages and
disadvantages. The entrepreneur and businessmen gets confused in which type of business they