THE BUSINESS ENVIRONMENT.

THE BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 INTRODUCTION
 P4. PESTLE ANALYSIS
 P5. SWOT ANALYSIS
 CONCLUSION
 REFREENCES

INTRODUCTION
 Business environment refers to all internal
and external factors.
 These factors influence business
environment.
 It very important to take these factors into
consideration. So that company can
functions in smooth manner.

Task 2
The positive and negative impacts
the macro environment has upon
business operations

Continued
 Political factors: These factors are implemented by
government of country. These factors includes taxes,
fiscal policies which can affect business operations.
 Economic factors: Economy factors are affected by
exchange rates, interest rates and GDP of country.
 Socio cultural factors: Socio culture is a factors which
is influence by people those who share same values,
belief and norms. Company need to satisfy needs and
wants of these customers by meeting their expectations.

Continued
 Technology factor: BA use high technology in their
operation to make its customer satisfied. There are self
services for customer checking.
 Legal factors: The company is following all legal rules
and regulation applied by legal authorities. The process
of airlines business are being controlled.
 Environmental factors: There are many factors faced
by company regarding to environmental such as air,
noise, land taken and waste management.

Internal and external analysis
of organisations
Strength:
 Company is having more than 90 years of
experience.
 Company is highest revenue airlines and also
associated with IAGC.
Weakness:
 Having high dependence on UK market

Continued
Opportunity:
 Enterprise is having opportunity to expand its market
to other countries
Threat:
 Regular changing of government regulations

Strengths and weaknesses
interrelate with external
macro factors
 SWOT is done for internal environment
whether PESTLE is done for external
environment.
 SWOT influences by PESTLE.

CONCLUSION
British airlines regularly analysis its external
and internal market because these factors
have great impact on business.

References
 Blanchard, T.C., Tolbert, C. and Mencken, C., 2012.
The health and wealth of US counties: how the small
business environment impacts alternative measures of
development. Cambridge Journal of Regions,
Economy and Society. 5(1). pp.149-162.
 Boons, F. and Lüdeke-Freund, F., 2013. Business
models for sustainable innovation: state-of-the-art and
steps towards a research agenda. Journal of Cleaner
Production. 45. pp.9-19.
 Bryman, A. and Bell, E., 2015. Business research
methods. Oxford University Press, USA. Economics.
151. pp.131-145.

Thank You