Report: Analyzing the Business Environment of British Airways

This report provides a comprehensive analysis of the business environment of British Airways. It begins with an introduction and then delves into PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. The PESTLE analysis examines how various macro-environmental factors impact the airline's operations, including government regulations, economic conditions, socio-cultural trends, technological advancements, legal frameworks, and environmental concerns. The SWOT analysis explores the internal strengths and weaknesses of British Airways, as well as the external opportunities and threats it faces. The report highlights the airline's long history and industry standing. It also identifies potential market expansion opportunities. The conclusion emphasizes the importance of continuous environmental analysis for strategic decision-making and references relevant academic sources.

THE BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 INTRODUCTION
 P4. PESTLE ANALYSIS
 P5. SWOT ANALYSIS
 CONCLUSION
 REFREENCES

INTRODUCTION
 Business environment refers to all internal
and external factors.
 These factors influence business
environment.
 It very important to take these factors into
consideration. So that company can
functions in smooth manner.

Task 2
The positive and negative impacts
the macro environment has upon
business operations

Continued
 Political factors: These factors are implemented by
government of country. These factors includes taxes,
fiscal policies which can affect business operations.
 Economic factors: Economy factors are affected by
exchange rates, interest rates and GDP of country.
 Socio cultural factors: Socio culture is a factors which
is influence by people those who share same values,
belief and norms. Company need to satisfy needs and
wants of these customers by meeting their expectations.

Continued
 Technology factor: BA use high technology in their
operation to make its customer satisfied. There are self
services for customer checking.
 Legal factors: The company is following all legal rules
and regulation applied by legal authorities. The process
of airlines business are being controlled.
 Environmental factors: There are many factors faced
by company regarding to environmental such as air,
noise, land taken and waste management.

Internal and external analysis
of organisations
Strength:
 Company is having more than 90 years of
experience.
 Company is highest revenue airlines and also
associated with IAGC.
Weakness:
 Having high dependence on UK market

Continued
Opportunity:
 Enterprise is having opportunity to expand its market
to other countries
Threat:
 Regular changing of government regulations

Strengths and weaknesses
interrelate with external
macro factors
 SWOT is done for internal environment
whether PESTLE is done for external
environment.
 SWOT influences by PESTLE.

CONCLUSION
British airlines regularly analysis its external
and internal market because these factors
have great impact on business.

References
 Blanchard, T.C., Tolbert, C. and Mencken, C., 2012.
The health and wealth of US counties: how the small
business environment impacts alternative measures of
development. Cambridge Journal of Regions,
Economy and Society. 5(1). pp.149-162.
 Boons, F. and Lüdeke-Freund, F., 2013. Business
models for sustainable innovation: state-of-the-art and
steps towards a research agenda. Journal of Cleaner
Production. 45. pp.9-19.
 Bryman, A. and Bell, E., 2015. Business research
methods. Oxford University Press, USA. Economics.
151. pp.131-145.

Thank You