DIM-1334 - The Business Intelligence - Targeting social media
Added on - Mar 2020
DIM-1334 - The document discusses how social media is changing the market of advertising. In past, we have gone through manual marketing which needs a lot of money but social media has changed it. Now we can target only those customers who are interested in our product The various methods which are mainly used are ad exchange, programmatic advertising, demand-side platform, affixing tracking software, and many more.
Advertising like any other aspect of business has used the conveniences offered by the digital medium to its advantage. Today, marketers can reach customers directly based on the advertising systems presented by information technology, which cuts out the sales middlemen who in the past sold advert space