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DIM-1334 - The Business Intelligence - Targeting social media

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Lambton College of Applied Arts and Technology

   

Business Intelligence (DIM-1334)

   

Added on  2020-03-04

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DIM-1334 - The document discusses how social media is changing the market of advertising. In past, we have gone through manual marketing which needs a lot of money but social media has changed it. Now we can target only those customers who are interested in our product The various methods which are mainly used are ad exchange, programmatic advertising, demand-side platform, affixing tracking software, and many more.  

DIM-1334 - The Business Intelligence - Targeting social media

   

Lambton College of Applied Arts and Technology

   

Business Intelligence (DIM-1334)

   Added on 2020-03-04

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Running head: BUSINESS INTELLIGENCE 1Business Intelligence Name13.8.2017 1500 Words Institution
DIM-1334 - The Business Intelligence - Targeting social media_1
BUSINESS INTELLIGENCE 2Business IntelligenceCase One Business Intelligence- Entertainment Team Case StudyThe Success of Our new programs The business case study in regards to this paper will examine the success and challenges of two recently launched game programs. The two games are confined within two significant themes which are pop-culture and movies. The case study will be narrowed down to the right information embedded on three important concepts: a significant challenge as expressed by the entertainment team, a satisfying solution to the challenges identified and finally a series of benefits our customers can relate to. Our Entertainment team can determine if the introduced program is successful in a number of ways. Considering the nature of the entertainment business, key data points are crucialin answering the question in a more in-depth scope. Technically, it is important to examine the concept of the promotional effectiveness and in this case, our customer based case study does this very well. Some of the central issues to be answered in this area include: The promotional expenses as well as the components involved. In this case, the customer base provides the needed revenue and capital to effectively budget for the newly introduced programs. Have the promotional games enhanced a positive effect on the company’s revenue and profits? True to say, the promotional games have indeed enhanced the company’s revenue hence justifying the need to continue to run the program. How can the promotional games be better targeted for increased leverage over its targetedaudience? After a series of research and customer feedback analysis, our entertainment
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BUSINESS INTELLIGENCE 3team believe that we are on the right track hence advocate for the retention of venues such as bars and restaurants. The success of the program can also be weighed by the incensement of sales as well as customer retention and loyalty. The themes of pop-culture and movies can be utilized to effectively address this aspect through examining the influence of the two ideas on each client. Key Data Points to strategically answer the question Key data points that can be utilized to respond to the questions above include the concept of customer and market analysis1. In our case, consumers respond to the new gaming promotionspositively, automatically, this is an indication of possible success. Also, key demographic characteristics of a customer by product are also very essential in this process as recognized by our entertainment team. On the other hand, the BI team frequently examine whether results of a sampled data indicate that an underserved market segment have greater revenue potential and actupon the findings. Our Measures of success Some of the measures of success used by the entertainment team to decide if the program should be continued to full length cut across an in-depth analysis of the business. Being in a fast changing industry, it is paramount for the stakeholders involved to be on the lookout for new kinds or products, or rather, shifting to a new business model whenever possible2. Technically, the new programs should be confined within the new trend of technology and should have 1Jiang, Yuwei, Angela Cho, and Rashmi Adaval. "The unique consequences of feeling lucky: Implications for consumer behavior." (2014).
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BUSINESS INTELLIGENCE 4enticing features that hold the power of customer satisfaction as well as retention. Through this, the firm has remained steadfast and ahead of all our competitors. In this case, a critical understanding of what a successful outcome is and how economic conditions as well as success factors interchangeably play a role in this is very essential. A relevant example can be obtained through the use of an explicit causal model that addresses the main components of the company. Subsequently, this is usually more useful in companies developing new products like in the case of our company. Relatively, two lead questions will enable the team determine whether the program can be absorbed for continued full program length:Are the metrics needed to ensure the unconditional success of the program achievable?Is it possible to predict a range of possible outcomes for specific success factors from the new program? Insights to influence modifications of the program The team can use some ideas to control changes to the program to enhance the success chances of the program. One way through which this can be achieved is by linking the governingobjectives of the program with the themes of the games which are pop-culture and movie. It is important to acknowledge that the drivers of value change over a period and hence the programs should do as well. Technically, the only way this can be achieved is through reviewing the drivers of customer satisfaction. To improve performance and remain relevant, the entertainment 2Tregidga, Helen, Markus Milne, and Glen Lehman. "Analyzing the quality, meaning andaccountability of organizational reporting and communication: Directions for future research." InAccounting Forum, vol. 36, no. 3, pp. 223-230. Elsevier, 2012.
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