The Business of Tourism and Hospitality

Running head: THE BUSINESS OF TOURISM AND HOSPITALITY
The Business of Tourism and Hospitality
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1THE BUSINESS OF TOURISM AND HOSPITALITY
OPERATING IN GREAT BARRIER REEF
Byline
Whitsundays Islands are the chief attraction in the Great Barrier Reef. The Great
Barrier Reef stands as a protective cover over these islands and saves them from the oceanic
covers.The Whitsundays Islands are one of the safest and the most relaxing cruising waters
and a very soothing luxury holiday destination place for the tourists all over the world.
Situated in just the centre of the Great Barrier Reef, The Whitsunday Islands is an essential
wonderful Australian travel experience. Made up of 2900 reefs, it is the largest reef structure
and the greatest marine park in the world. This news article deals with the market segment of
the tourism sector in the newspaper titled “Herald Sun”
The marine tourism sector is the prime partner of the protection and the management
of the Great Barrier Reef. The tourism sector of the Great Barrier Reef is one of the major
industries which contributes to almost $5.4 billion to the Australian economy, providing
employment to a huge number of people. The market segment in the Travel and Tourism
sector is a major business segment that needs to be focussed on. The tourism marketers make
use of segmentation to better understand the customer requirements. The travel brands and
the destination marketers also make use of the online marketing opportunity since their
customers have the potential to move online. A sustainable industry is ensured by the marine
tourism of the reef which also helps to maintain the diversity, the integrity and the
productivity of the region. The Great Barrier Reef Marine Park (GBRMP) invites almost 1.7
million touristsin the region every year. This helps in a generation of a great level income,
which eventually has a rapid development in the tourism infrastructure in the concerned area.
Geographically the Tourism sector in Great Barrier Reef is concentrated in the Cairns and the
Whitsundays Areas which approximately cover about 7 percent of the Marine Park. There is