Restaurant Business Plan Development

Running head: BUSINESS PLAN
Business Plan
University Name
Student Name
Authors’ Note

BUSINESS PLAN2
Business Plan for establishment of fitness Business
Business Aims, Goals and Objectives
The main aim of the proposed business of fitness centre “Gym Hub”, situated in the
downtown of Adelaide South Australia is to deliver the best services to help their customers
meet their fitness objective. “Gym Hub” intends to become a premier destination of fitness
training centre and draw 30% new consumers in the year subsequent to the second year of
operation and reach a profitable position by the end of the second year (Vo, 2014).
The primary objective of the business is to
- To become a premier physical fitness training centre in the downtown of South
Australia that can help the members become undergo assessment of health.
- To continually draw professionals and youths and deliver them innovative experience
of particularly uncompromising quality that in turn can ensure longevity of life devoid
of any type of disease, help them meet health as well as fitness requirements of the
entire family.
- To attain excellence and value of shareholders by growth in sales volume,
maximization of profit, high productivity, and enhanced satisfaction of customers
(Tran, 2016).
Identification of the stakeholders and roles
The main stakeholders of the business are the members of the staff of the business, customers
(professionals and youths), owner and the entire community (Finch, 2016).
Market Research
Surveys/Questionnaire/Competitor Analysis

BUSINESS PLAN3
“Gym Hub” situated in the downtown of South Australia is a place that is on move. In this
case, the population is growing by more than 10% every year for the last three years. Most
importantly, the present population of the town is approximately 600000. Primarily, the
growth is fuelled by the augmented employment in the high tech corporations of the city. As
such, this attracts a specific type of professional that is mainly the target market of the fitness
centre “Gym Hub”. This business attracts mainly the working population and the youths.
The primary objective of the business is to ensure longevity of life with no disease, physical
aching as well as happiness. Therefore, the main objective of the business is to help the
customers attain zero level of stress as well as tension, better physical strength, stamina along
with tension, higher power of concentration and self-control. Questionnaire can be distributed
to the targeted population via email in a bid to acquire their feedback and opinion regarding
the proposed business. Feedback regarding other fitness centre can also be acquired from the
target population to analyse the competitors in the market.
Marketing and sales strategies
Marketing Strategy
The marketing strategy of the proposed business includes introduction of a two pronged
marketing stratagem in an attempt to access potential consumers especially within the two
segments of the market (Finch, 2016). Identifying the fact that the target customer that are the
professionals and the youths devote a certain period of time for fitness training, the business
“Gym Hub” might consider using print advertisement and distribution of coupons. Coupons
can be considered to be effectual for professionals and youths since majority of them have a
fixed budget and enjoy saving money by utilizing a coupon. On the other hand, the print
advertisement can be used for the working professionals.

BUSINESS PLAN4
However, this company can adopt a different media in order to reach to their targeted
clientele. In essence, advertisement in regional paper can also affect the overall strategy of
the corporation. The level of readership for the regional paper also affects the overall
marketing strategy (Agarwal & Dahm, 2015). Particularly, this can prove to be an effectual
mechanism for reaching out to the targeted group of the population. The majority of the
population work downtown, therefore flyers can be distributed around the downtown area for
calling attention to the event of opening of the fitness centre.
Sales Strategy
In essence, Gym Hub intends to focus on satisfaction of customers in order to bring around
more number of customers. The fact that the business advertises as regards 100% satisfaction
can be considered to be far less momentous in comparison to the actions of the business that
in turn can make certain satisfaction. In addition to this, the sales philosophy of the
corporation also includes the way of treating customers properly, imparting personalized
services to the clients as per their individual requirement and ensure that they can leave the
gym in happy mood. It is believed that it is important to provide the right training equipment,
tools along with the infrastructure that can help provide right fitness training and thereby
provide attract customers (Parsa et al, 2015). It is far easier and at the same time cheaper to
remedy any difficulties with a customer since it occurs instead of dealing with dissatisfied
clients. However the service delivered to different clients is important, there is a requirement
to have a high quality service.
Relevant legislation necessities of the business
Comprehending the Australian regulatory is important for operating any business (Wellton et
al., 2016). It is also important to register the business before properly commencing operations
of the business. Again, various taxes also have an influence on the business such as the