The C2C Concept | Corporate Sustainability

Running head: CORPORATE SUSTAINABLITY
CORPORATE SUSTAINABILITY
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CORPORATE SUSTAINABLITY1
Introduction
The paper aims to discuss by taking the example of a company Toyota and its product
– truck brand ‘Toyota Tundra’ regarding the cradle-to-cradle concept usage and
environmental impact of its product function. It also recommends the best solution to follow
in future to address such concerns.
Discussion
The C2C concept calls for designing new systems at the production stage to disposal
stage of the product to act as nutrient for other systems rather than waste elimination. The
product is made with a view to recycle industrially being a technical nutrient. It also takes
into fact the usage of renewable energy sources for as long as capacity is required for
manufacturing the product or service. The final principle of it is to devise solution for
manufacturing depending on the region, economy and environment instead of ‘one-size’ fit
solution.
The key issues discussed are problem of large consumption of fossil fuels like coal
and oil. The C2C concept deals in hundred percent of closed loop recycling by separating
technical nutrients from biological ones. But the underlying problem is that not all impurities
can be practically removed, low concentration of impurities will still reside in recycled
products. Even though the closed looping is performed, the resources will suffer from
scarcity. For continued economic advancement, the requirement of resources will deplete the
natural productive lands for manufacturing bio-based materials affecting loss of biodiversity.
The best solution to address such issue is to adopt the increase use of composites and
specialized type of metal alloys in the automobile designs of trucks. The lightweight designs
will have important features with heat and corrosive resistance for excessive solar energy
usage. The diversity of alloys however, should be limited to an extent.