Report Analysis: UK Car Industry

Added on - 21 Feb 2021

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The Car IndustryWorldwide
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11) Electric Vehicle in Europe: gearing up for a new phase....................................................1(2) Business Opportunities.....................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONGlobal business environment can be outlined that in separate sovereign nations focus onthe environment in their countries that is influencing on their decision making on resourceutilised and capabilities(Shenkar, Luo and Chi, 2014). There are including the internationalinteractions out of a company control that effect the operation of a business. Global environmentconsist of trade laws that can influence to ability of business regarding to their resources fromseveral countries. The presented report based on the “Electric Vehicles in Europe” gearing up fora new phase. To understand of this report Volvo is taken as example. It is famous brand in luxuryvehicles and subsidiary of the Chinese automotive company, Geely. The group of Volvo wasfounded in 1927 as subsidiary of the ball bearing producer SKF. The report consist of differentforces, PESTLE analysis, Porters five forces. Along with define differences between previousyears and presenting years regarding to car industry.MAIN BODY1) Electric Vehicle in Europe: gearing up for a new phaseThe adoption of electric mobility in Europe is driven by three main forces that is shapingthe business environment in car manufacturing industry such as consumer demand, industrydevelopments and government stimulus.Consumer Demand– The demand of customers increase day by day and they wants tonew designs, brand and survive for long time. These three activities motivate companies tomanufactured new car design and fulfil the expectations of people. After observation are in linewith recent findings in Norway, where early selected are primarily high income, well educatedconsumers who are looking to save money are afraid regarding to an environment. There are keymotives to early electric motors emerge such as Carbon footprint reduction, driving and usagebenefits and cost savings. To fulfil the demand of customers Volvo decided to launch electriccars with good battery back up(Wetherly, 2014).Industry Developments– To develop their industry and get competitive advantage mostof the companies followed new marketing trends. So this force also influence to provide shape ofcar business environment. The number of electric vehicle model launches doubled in 2013compared to 2012 and is projected raise by 50% in 2014. To develop their industry and get1
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