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The Case of Iceland Supermarket | Report

   

Added on  2020-02-05

16 Pages5127 Words39 Views
BUSINESS ENVIRONMENT

Table of ContentsINTRODUCTION ..........................................................................................................................2TASK 1 ...........................................................................................................................................21.1 Assessing the purpose of different organizations ............................................................21.2 Extent to which Iceland Supermarket meets its stakeholder objectives ..........................41.3 Responsibilities of Iceland Supermarket and strategies employed by it in order to meet thesame .......................................................................................................................................5TASK 2 ...........................................................................................................................................62.1 How economic system allocates its resources..................................................................62.2 Impact of fiscal and monetary policy upon Iceland Supermarket....................................72.3 Impact of competition policies on the activities of Iceland Supermarket........................7TASK 3............................................................................................................................................1AC 3.1 Impact of market structure in pricing and output decisions.......................................1AC 3.2 Impact of market forces on Iceland Supermarket......................................................2AC 3.3 Impact of business and cultural environment on Iceland Supermarket.....................2TASK 4............................................................................................................................................3AC 4.1 Significance of international trade for Iceland Supermarket.....................................3AC 4.2 Impact of global factors on Iceland Supermarket organization.................................4AC 4.3 Impact of EU policies on Iceland Supermarket.........................................................5CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................6

Illustration IndexIllustration 1: Stakeholders..............................................................................................................41

INTRODUCTION Business environment is the sum totals both internal and external factors which lead tocause the necessary impact upon the operation of company (Business environment meaning,2016). Thus, it can be said that for the corporation it is very necessary that it must conductthorough environmental analysis while making any kind of decision. It is due to the fact that,here through such types of activity only the tactical goals and objectives can be met by the firmin an effective way. The present report is based on the case of Iceland Supermarket. It is thesubsidiary company of Associated British Foods and it is launched in the year 1969. The presentreport will showcase the purpose of different type of companies. In addition to this, it will alsogive detail information about the varied factors which lead to influence the operation of citedfirm in both positive and negative manner. TASK 1 1.1 Assessing the purpose of different organizations The purpose of different type of firms is assessed and it is being depicted in the belowgiven table:FIRMSPURPOSE Iceland SupermarketIt is the public limited company which runssupermarket chain in the country such asIreland, Europe and United Kingdom. The firmhas specialization in selling frozen foods but italso offers varied non frozen food varieties toits respective buyers. In UK, it has around 1.8% market share. The main objective of IcelandSupermarket is to enhance the satisfaction ofits buyers by giving them high quality ofservices (Davig and Leeper, 2011). KFC (Kentucky fried chicken)It is the famous privately owned fast foodchain which has its operation present inworldwide (KFC, 2016). The organizationoffers huge variety of non-vegetarian dishes2

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