Community Engagement: Practices and Strategies of Alibaba Group

Community Engagement

Contents
Introduction...........................................................................................................................................3
Main Body.............................................................................................................................................3
Alibaba practices in community engagement....................................................................................3
Stakeholder participation...................................................................................................................5
Training and development required for dealing with socio-culture issues with society.....................6
Forwards looking approach of Alibaba on multiculturalism..............................................................7
Sustainable business relationship.......................................................................................................7
Conclusion.............................................................................................................................................8
Recommendations.................................................................................................................................8
References.............................................................................................................................................9

Introduction
Community engagement is identified as the concept of collaborating with and through
groups of individuals linked by geographic similarity common interests, or similar
circumstances to resolve issues affecting those people's well-being. As a result, community
engagement is a systematic mechanism aimed at identifying and addressing problems that
impact the well-being of defined groups of individuals, whether they are linked by
geography, special interest, or affiliation (Anwar, 2017). The association of the terms
community and engagement broadens the range, moving the emphasis from the individual to
the collective, with consequences for equality to ensure that the diversity that occurs within
any community is taken into account. The present report will highlight operational activities
of “Alibaba Group” which is a Chinese multinational technology company. The respective
company was founded by Jack Ma and is headquartered in Yuhang District, George Town,
Cayman Islands. Respective company has captured almost every product as well as services
that includes, E-commerce, Entertainment, retail TV shows and many more. An attempt is
being made in this report to highlight Jack Ma role in community engagement to ensure
better operations of company’s activities and will focus on various challenges or issues that is
faced by the company at the time of operational activities (Freeman and et. al., 2020).
Main Body
Alibaba practices in community engagement
Alibaba community news feed