The Consumer Behavior Analysis of Telstra Telecommunication Company: A Comprehensive Report

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Added on 2023/04/26

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In this document we will discuss about  A Comprehensive Report and below are the summary points of this document:- The purpose of the report is to evaluate Telstra's customer attitudes and switching behaviors using consumer behavior theories and research. Telstra targets those who are agile to use cellular technologies and offers different data plans according to the needs in the semi-urban areas. Social and environmental factors deeply impact brand switching and purchasing behavior of Telstra's customers.

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The Consumer Behavior Analysis of Telstra Telecommunication Company: A Comprehensive Report

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