The Consumer Behavior Analysis of Telstra Telecommunication Company: A Comprehensive Report

The consumer behavior analysis
THE CASE OF TELSTRA TELECOMMUNICATION COMPANY

Introduction
• THE PURPOSE IS TO REVISE AND CONSOLIDATE THE
ASSESSMENTS 1-3 INTO A SINGLE WRITTEN CB CASE REPORT.
• CHIEF MARKETING OFFICER TO EVALUATE THE CUSTOMER
ATTITUDES AND SWITCHING BEHAVIORS HAVING USED THE
CONSUMER BEHAVIOR THEORIES AND RESEARCH
• IT WILL BEGIN WITH THE SOCIAL FACTORS AND THEIR
INFLUENCE ON THE CONSUMER DECISION –MAKING AND BRAND
SWITCHING.
• IT WILL ALSO TALK ABOUT THE ENVIRONMENTAL FACTORS, THE
INDIVIDUAL DIFFERENCES AND RECOMMEND FOR IMPROVEMENT
AND CONCLUDE FINALLY WITH AN OVERVIEW.

Overview of the company
 Telstra is a famous technology and telecommunication
company which offers a full range of services related to
communication
 The company is dedicated to the service of people and
believes that the more connected people are with each
other, the more opportunities they receive(Telstra - Our
company 2018)
 They establish technology and the content solutions
which are easy to use and simple along with including
the fastest and largest mobile network around Australia.
 The brand is present in almost 20 countries.
 The company deals in the telecommunication industry
and was founded in the year 1975.

The consumer
decision making
The consumer behavior must be
understood by every industry in
order to secure the long –term
success and the survival of the
company.
It can help the company to gain the
competitive advantage over the
market rivals(Fallatah & Syed,
2018)..
It can be said that the consumer
decision making process is
determined by the quality of the
service in the service industries like
the telecommunication
industries(Díaz, 2017)
Telstra company is expected to
concentrate on the quality of the
service it offers to stay sustainable
in the market(Kaur & Sharma,
2015)
• THE TARGET MARKET OF
TELSTRA COVERS ALL
THOSE PEOPLE WHO ARE
AGILE TO USE THE
CELLULAR
TECHNOLOGIES
• THE COMPANY MAINLY
FOCUSES ON THE
SEGMENTATION
STRATEGIES TO STICK TO
ITS TARGET
MARKET(KELLER, 2016).
• . IT ALSO OFFERS
DIFFERENT DATA PLANS
ACCORDING TO THE
NEEDS IN THE SEMI –
URBAN AREAS MAKING
USE OF THE
GEOGRAPHICAL
SEGMENTATION
THE TARGET MARKET OF TELSTRA