The Challenge of Change

THE CHALLENGE OF CHANGE
The Challenge of Change
Belal Saad
University of Liverpool
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THE CHALLENGE OF CHANGE
Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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THE CHALLENGE OF CHANGE
Introduction
The operating environment of business environment is constantly changing due to a variety of
factors and therefore business organizations needs to focus on repositioning their core business
and also on focusing on developing a separate disruptive business which will help in creating
competitive advantage for an organization. The current report focuses on development of a best
case and worst case scenario for Deseret News.
Discussion
The best case vision for the operating environment of Deseret in the coming 5 years could be as
follows:
 As stated by Buchanan (2011) the latest technological advancements which are being
adopted by the company has been successful in meeting the demands and expectations of
the customers and the Deseret Digital is largely successful in generating high revenues
for the company and also in gaining competitive advantage for the company in the
market.
 Increase of the circulation of the Deseret News print newspaper as a result of increasing
demand of the newspaper among the millennial and growth in the print advertisement
revenue of the company due to increasing costs of digital advertisements.
 According to Gilbert, Eyring and Foster (2012) adopting disruptive business model in the
Deseret Digital section of the company in order to disrupt other competitors in the
market.
The aspects of the operating environment which can be particularly influential over the planning
decision which Deseret News will make in the current time are as follows:
Design- Deseret needs to focus on designing their business model of the Deseret Digital so that
they do not get disrupted owing to the adoption of disruptive technology or approaches in their
operations.
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