Managing a Successful Business Project: Key Digital Challenges

This project focuses on the challenges faced by businesses when digital technology is underutilized, using Brake Bros as a case study. The aims include enhancing customer satisfaction, increasing profitability, and fostering digital technology development. Objectives involve boosting regional popularity through digital marketing, ensuring customer satisfaction, and achieving higher profits through business expansion. The background highlights how digital technology can improve market position and sales. Research methods emphasize data collection for better outcomes. The conclusion recommends leveraging digital technology for growth and efficiency. The project references various sources on business research methods and project management.

Managing A Successful Business
Project

Project Title
The key challenges to businesses that operate in
an environment where digital technology is
under -utilised.

Aims of the Study
• Brake Bros will aim over customer satisfaction
because it is giving service to the customers.
• Brake Bros will also focus on increasing the earning
of profit as it would help in growing the business.
• Development of digital technology will also be one of
the aims of the company because it will help the
company to grow rapidly.

Objectives
• The main objective of the company is to get popular among
the desired region with the help of digital marketing so that
more profit can be earned by the company and the business
can be expanded.
• The company also focuses on customer satisfaction because
customer satisfaction would help the organization to grow. If
the customers would be happy with the services then it is
obvious that the business will grow.
• The objective of the company is to achieve a higher amount of
profit and this would be done only when the business would
be expanded on a higher level.

Background
• With the help of digital technology and innovation, Brake
Bros can improve its position in the marketplace.
• Also, can increase the level of profit and sales by Improving
the quality of goods and services.

Research methods
• For making project, it is important for the
organisation to conduct research in a proper way.
• Investigator uses various methods for collecting
relevant data and information for attaining better
outcomes effectively.

Conclusion and recommendation
• A business organisation can easily enhance the level
of growth and success in the large competitive
marketplace by using digital technology in the proper
way.
• Brake Bros can increase efficiency in its operational
activities by taking help of digital technology.

References
• Zikmund, W.G., Babin, B.J., Carr, J.C. & Griffin,
M., 2013. Business research methods.
Cengage Learning.
• Newton, P., 2015. Project management
process. Project skills.
• Acaps, 2012. Qualitative and Quantitative
Research Techniques for Humanitarian Needs
Assessment. Acaps.