HUS2NGP Essay: The Changing Nature and Experience of Work in Sales

This essay examines the evolving nature of work, focusing on the sales industry in the 21st century. It explores how factors like increased market competition, globalization, technological advancements, and demographic shifts are reshaping the workplace. The essay discusses the shift from traditional salespersons to marketers, the impact of e-commerce, and the importance of flexible working hours. It analyzes the challenges of employee dedication, the rise of digital platforms, and the need for ethical practices and strong industrial relations. The essay also covers the significance of employee training, the role of technology in enhancing employee morale, and the importance of balancing flexible work arrangements with organizational productivity. It emphasizes the need for companies to adapt to changing customer preferences and maintain effective internal relations to ensure success in the modern business landscape. The essay draws on various research to support its arguments and provide a comprehensive overview of the changes occurring in the sales industry and the broader workplace environment.

Running Head: THE CHANGINH NATURE OF WORK 0
Sociology
Changing nature of work
Student Name

THE CHANGING NATURE OF WORK 1
Abstract
The working condition is changing in new era as employees do not want to work as according
to policies. Employees want to work according to them due to which organization
performance effected. The competition in market is high as compare to earlier very product
has its competitor as well as substitute due to which demand of particular declines. The
employees just want to do work little and take huge breaks. The flexible working condition is
important but it does not mean organization have no productivity. This essay argued about
the changing nature in work due to various circumstances. The organization must have
flexible working hour or culture but certain policies are make so that performance cannot get
affected.

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The changing nature and experience in workplace or in workforce of organization.
The working nature is changing in the 21st century due to numerous reasons, which includes
a high level of competition at marketplace increase forces of globalization, development in
technology and other certain demographic changes (Barley, et al., 2017). This essay is based
on why the working pattern is changing in the retail industry as employees are not dedicated
to their work. The employees are taking huge breaks from their work by which organization
performance gets affected. In the new era marketers have replaced the salesperson. The
industrial relation, occupation of individuals as well as the use of new technology so that
products can meet the requirement of customers beyond expectation.
This working nature is also changing due to the new working pattern, the employees required
flexible working hours, some wants to do part-time work, telecommuting, etc. The flexible
working is a type of doing work when specifically required by the job; the employees can
start and finish as according to requirement. The telecommuting is also a part of doing work
from home, as an individual is free, they can do work as according to their comfort. The job
sharing is another pattern followed by the organization in, which employee’s roles and
responsibilities are shared by two or more so that they spend with family and some other
work.
Another pattern is employees can compete their working hours any time a week, it not like
working five days in a week as like tradition working condition (Dudovskiy, 2014). This
pattern is known as compressed workweek in which quality of work is lower as employees
want to compete for their task as soon as possible. This working pattern is not acceptable by
all organization as every company as well as industry have unique characteristics in terms of
working hours. The flexible working hours is not applicable to services industry as services
operations are of shift basis. There are three dimensions due to the top which flexible
working hour is increasing. First, an alternative working hour can increase the performance
of employees as they spend less time at work by which employees can maintain a high level
of focus on work. Secondly, employees can spend time with family; contribute time in
hobbies and other personal hobbies (Myerson & Bichard, 2010). The third is an alternative
working pattern like telecommuting and general pattern can help an organization in declining
cost. The operational cost decreases as they no more required huge office space. In private
organization working culture is highly increasing at an informal level as employees’
performance is directly influenced by working culture.

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In the initial research of this easy is based upon demolition of salesperson due to e-commerce
industry. As in new era companies required marketer rather sales person who goes door-to-
door as to sell products and make the customer aware of products. Awareness is spread with
the help of promotion in television, social media, etc. The companies are more focused on
retaining customers due to increasing competition in the marketplace.
There is a decline in the pattern of doing work manually has changed from a decade, so many
countries where employees have flexible working hours for doing work (Featherstone, 2019).
There is a limited organization where are bound to do work as convenient to the company.
The employees more into non-routine work in which individual work as freelancers. This
working pattern helps women a lot as they can care of their children as well. The employees
are allotted with précised time in that duration work must be completed. Their certain
organization that has précised regular working hour even then employees are lazy in doing
their work effectively (Gandini, 2015). The micro breaks are the biggest problem in
companies due to which the performance of the organization gets affected. The companies
are required to always consider making policies related to certain breaks. Every organization
must have a flexible working culture but it does not mean that employees take a huge break.
In a very short span of duration, advanced technology is launched or new technology is
always reshaping in an unexpected way. The e-commerce company demolished the pattern
of a regular salesperson to the marketer. The advertisement or digital promotional activity
vanished the door-to-door selling as people get aware of a product with the help of media. As
the retail industry also makes a huge investment for technology so that they can meet the
demand of an increasingly digital customer base. In the new era technology makes it possible
by which customer get integrated with a company. These retail organizations are not cored
technology companies as have to be advance in technology companies hired third party or
have small partnership with expertise to help them in making strong presences at a digital
platform (Spreer & Rauschnabel, 2016). This industry generates huge revenue and by which,
employee involvement is also increasing over the decades. For the retail industry, marketers
are required those who sell products to customers by maintaining a good relationship so that
customers get retain as well as customers become loyal towards the company.
The technology and artificial intelligence decline the practices of a required person at the
retail store. Every organization demands that employees must be up-to-date with new
innovations take place in the market as to make a strong brand image in the marketplace. The

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marketer of the company can merely focus on huge customer base but salesperson is only
focused towards small group just want to sell the products. They are liable to make customers
aware of products. The digital platform makes this possible to get focus on the huge
customer without spending much time in making customers aware of products. The sales
person work is to make customer buy particular product but marketer finds out the desire of
target customers and make product as according to customer need. Sales just make the sales
they donot make customers retain towards brand. The marketer makes brand reputation so
that profit of the company increase as well as customers loyalty increased (Syam & Sharma,
2018). The working condition of the organization has to be ethical as well employees need to
be ethical. The moral values and culture must be positive so that no issues arise or brand
value will maintained in the eye of public. One unethical practice by organisation can decline
brand image in marketplace. The employees of every organisation must get training as
according to changing environment of doing work or completing the role. The 21st century
have totally different pattern of doing work, employees wants to work as according to their
convenient rather than organization policies (Gordon, 2017). Those organizations have strong
rules and regulation is not been able to make their employees retain for longer period of time.
It is also very essential for companies to make effective industrial relation. It means
maintaining strong relation in between management and employees of the organization.
To accomplished required goals or objectives, it is very essential to make positive
relationship between management and employees of the organization. The positive
relationship makes possible in making strong brand image in market. The performance gets
affected if proper relationship is not maintained as well as progress of an industry is also not
possible. This helps employees to take part in management activities by which human rights
can be protected. This makes possible in declining absenteeism of employees as relation is
positively maintained by which employees enjoy with job role. The strict environment makes
employees start disliking their role (Yamamoto , 2011). If effective industrial relation is
maintained then organization productivity will increased as well as moral in between
employees also increased. The employees are moral is boosted if organization culture is
maintained properly and overall result of the company is also increased. The wastage in
production is also minimised as well as manpower, machinery, materials are appropriately
utilized.
The employees have to dedicate towards but in 21st century it seems difficult that employees
are not devoted towards their work (Parsons, et al., 2017). To increase the moral of

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employees some organizations provide monetary as well as non- monetary remuneration.
Increment in salary, bonus, incentives etc. is distributed to employees so that they complete
their task in time. The non-monetary are promotion, appraisals so that employees get
motivated. There are some employees who are self-motivated, they donot need these
remunerations these employees do extra work if they take breaks. In new era it is very
difficult to make employees work as according to précised traditional method because
everyone wants to work according their perspective (Lake, 2013). The organizations make
them involve in decision making so that workforce get motivated towards their job. Advance
technology also helps organization in increasing their employee’s moral. Flexibility in
working hour or in working pattern is important but due to flexibility performance of
organization effected. Companies are not required to make harsh policies but few policies are
required make related to breaks in between office hours. This contextual relevance,
multiscreen and constant connectivity has change the dimension of doing shopping online as
well offline (Weiskopf, 2012). Now days, employees are not required to provide knowledge
about products available at retail store. In new era customers are up to date with the products
and make certain research before spending money. The retailers are not require to welcome
their customer as in new world with the help of connectivity customers preferences can be
identified.
It was found that customers companies are required to make policies related to breaks and
competition of work so that performance can be impacted. Industrial relation is required to
effective maintained otherwise disputes easily arise in organization. In production company
have to use advance technology as well as also provide training to their employees. To
improve productivity roles must be distributed according to capabilities and motivate them by
giving some monetary or non-monetary benefits to employees so that employees complete
their work in time. Working condition and pattern is changed as compare to traditional way
of doing job.

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