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MGMT7170 - The Clothing Company H&M - Case study

   

Added on  2020-03-01

14 Pages3106 Words55 Views
Running head: CORPORATE STRATEGYCorporate StrategyName of the student:Name of the university:Author note
MGMT7170 - The Clothing Company H&M - Case study_1
1ReferenceCORPORATE STRATEGYTable of ContentsIntroduction......................................................................................................................................3Analysis...........................................................................................................................................4Threat of new entrants.................................................................................................................4Sources of barriers.......................................................................................................................5Value Chain Analysis..................................................................................................................7Primary Activities............................................................................................................................9Inbound Logistics........................................................................................................................9Operations....................................................................................................................................9IT system...................................................................................................................................10Outbound Process......................................................................................................................10Transportation............................................................................................................................10VRIN Analysis...........................................................................................................................11Conclusion.....................................................................................................................................11Reference.......................................................................................................................................12
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2ReferenceCORPORATE STRATEGYIntroductionThe case study on ‘H&M in fast fashion: continued success?’ analyses the function ofstrategic abilities to bring up competitive advantage and the primary issues can be considered inexplaining the competitive sustainability. The clothing company H&M has always been in theleading position in the international fashion market because of its special concept, uniquebusiness model and the ability to mix the amazing designs at an affordable price. But thecompany has been threatened by its competitors so it should start considering the fact andexamine the continuity of competitiveness in the strategic capabilities. This study found out thatthe areas of function in which the company has always had an advantage via the competitors andthe benefits can be enjoyed in the long run.
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3ReferenceCORPORATE STRATEGYAnalysisThreat of new entrantsFig: Porter’s five forcesSources: Foucault and Frésard 2016The total size of H&M’s market was around $3049.5 billion which increased by 3.7% in a periodof four years. Since there is a slow growth, the competition increased which again got affectedbecause of several smaller players. The most important competitors of H&M are Zara and GAP.
MGMT7170 - The Clothing Company H&M - Case study_4

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